In light of a national lockdown that has been in place since March, exact plans for London Fashion Week this September are still yet to be confirmed, however one of the event's biggest brands, Burberry, has announced its plans to host a physical show.
The British fashion house – which is currently headed up by Ricardo Tisci – has unveiled that it will stage a live physical presentation on 17 September, adding that the event will be open to everyone to view digitally.
"Now more than ever, we have to reimagine, to change," the brand said in a press release. "We’ve always been drawn to nature and today we look to the purity and simplicity of the outdoors – where our founder Thomas Burberry laid our foundations – redefining our fashion landscape through new forms of expression. Set in the British outdoors, the spring/summer 2021 collection will come to life on the 17 September as a live physical presentation that is open for all to experience digitally – opening new spaces to our global community as we reconnect with nature and each other."
Burberry confirmed that the event will feature a catwalk show, one which will be certified carbon neutral with emissions offset through Burberry's Regeneration Fund.
"As humans, we have always had a deep affinity to nature," Tisci said. "We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain."
Although exact location of the show is yet to be revealed, we know that the event will be hosted outdoors and it will be an "immersive show experience".
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