Built up a running habit during lockdown? This company is offering the chance to swap road miles for air miles

Jacob Moreton
·2-min read
Photo credit: Matt Lincoln - Getty Images
Photo credit: Matt Lincoln - Getty Images

British runners collectively clocked more than 10 billion miles over the last 12 months, according to a new study.

The research, commissioned by beer brand Michelob Ultra via OnePol, found that we ran a distance equivalent to jogging around the world more than 440,000 times.

According to the study of 2,000 adults, 43% ran 9.3 miles a week on average, while one in 10 ran as far as 16 miles a week, adding up to 832 miles over the year – equivalent to running from London to Tuscany.

In fact, four in 10 adults believe their running levels have gone up during the pandemic. While 61% went for a run for exercise reasons, 35% felt running was beneficial to their mental health. Meanwhile a fifth of those surveyed saw it as one of the only opportunities to get a screen break in a world of home working and lockdown.

When it comes to popular running challenges, a quarter took part in some kind of ‘couch to 5k’, while 18% took part in a virtual marathon. Perhaps surprisingly, six in 10 runners always took the same route at the same time of day. 42% routinely used the local park while a quarter jogged along a river or lake.

As a reward for this hard work, Michelob Ultra is rewarding select runners with flights to destinations that match the distances they ran throughout lockdown.

Jess Wright, product owner at Michelob Ultra, says, ‘Although we’ve all been limited locally for months, many of us have clocked up much bigger distances while dreaming of the delightful getaways we've all been missing.

‘We're rewarding the nation's lockdown runners, turning those hard-earned miles into plane tickets to celebrate their achievements in the last year.’

She adds, ‘We're reaching out to runners of all levels across the UK, praising their PBs with the chance to receive air tickets or some refreshing free beer as the ultimate encouragement to keep up the hard work.’

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