Brits plan to spend almost £800m on Mother's Day this year

Brits are expected to spend £22 each on flowers and other gifts for mums on 31 March. Photo: IvanDi/Unsplash
Brits are expected to spend £22 each on flowers and other gifts for mums on 31 March. Photo: IvanDi/Unsplash

Brits must love spoiling their mums, as Mother’s Day spending is expected to reach almost £800m ($1.06bn) this year.

A survey of over 2,000 Brits by credit card company American Express has found Brits plan to spend an average of £22 each on their mums on 31 March.

As a nation, this equates to a mum-oth £784m – an increase of over a quarter since 2017, when Brits spent about £580m.

READ MORE: Five tech gifts mom will love for Mother’s Day

Londoners said they’ll be spending the most – an average of £27 – on their mums this year, while mums in Newcastle can expect to hav £26 spent on them.

At the other end of the scale, Brits in Southampton only plan to spend an average of £19, while those in Bristol, Leeds and Sheffield said they will spend £20.

People in Belfast and Glasgow said they intend to spend an average of £22, and those in Cardiff and Liverpool said they will spend £21.

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Overall, 70% of Brits said they will be spending money on their mum this Mother’s Day. But it’s not just mums – Brits will be taking the opportunity to get into the good books of other women in their lives, too, the survey found.

Partners said they will be spending an average of £15 on the mother of their children, while mother-in-laws are set to have almost as much – £13 – spent on them.

Stephen Steinhardt, director at American Express, said: “Busy schedules can mean we forget to tell our mums how much they mean to us and thank them for all they do. However, Mother’s Day serves as a reminder to tell your mum how special they are to you by treating them to a heart-felt gift.”

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