Only a third of British people admit to having read a piece of deliberately incorrect fake news and believed it before finding out it wasn't true, according to an Ipsos Mori poll which says we're among the most news-savvy in the world.
Only Italy, where 29 percent of people had read and believed fake news, and Turkey, where a third had, were ahead of Britain. We don't think much of our compatriots' ability to tell if a story was a piece of fake news though - 59 percent of Brits disagreed with the statement "I am confident that the average person in Britain can tell real news from 'fake news'".
Then again, it might just be a statement of that other classically British trait: doing something stupid and then being so embarrassed about it that you never tell another soul and take it to your grave. There's no data on which countries' citizens are most likely to believe something if it's written on the side of a bus either.
The study asked 19,000 people in 27 countries about their relationship to fake news, 'filter bubbles', 'echo chambers' and the post-truth media landscape. The countries where the most people admitted to having been caught out by fake news were Brazil (62 percent), Saudi Arabia (58 percent), South Korea (58 percent), Peru (57 percent) and Spain (57 percent). America came in with a surprisingly respectable 46 percent.
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