Brendon Babenzien is set to take over as head menswear designer at J.Crew.
The American fashion label has had a difficult few years, with leaders filing for bankruptcy protection in May 2020 as a result of the Covid-19 pandemic and other financial struggles.
However, chief executive officer Libby Wadle is now spearheading an effort to revamp the brand, and has tapped Babenzien to serve as creative director of the men's department.
"J.Crew has always been a part of my life - quietly, subtly in the background, slowly becoming the platform from which to build my personal style. I'm excited to join the team and build a positive future that meets the interests of the thoughtful consumers that exist today, satisfying not just their sophisticated taste level but their demands for responsible business practices," he said. "J.Crew is in the unique position to help men achieve the confidence we all seek both stylistically and as consumers. I look forward to working with Libby and the rest of the J.Crew family to achieve these goals."
Previously, Babenzien worked as design director at popular skatewear brand Supreme and co-founded environmentally conscious label Noah. He will release his first full collection for J.Crew in the second half of 2022, and accordingly, Wadle is looking forward to seeing how the fashion star evolves and reimagines the label's classic designs.
"His unique point of view, willingness to take risks, and insider status will be invaluable to J.Crew's commitment to step outside ourselves and disrupt our brand and the industry in a progressive way," she added. "Brendon has always had an innate ability to pursue meaningful creative with integrity and is obsessively engaged with what is happening in the industry. His authentic connection to the brand serves as a perfect foundation upon which to drive the future of J.Crew Men's, and I couldn't be more thrilled to welcome him to the team."