Brands launch Chinese New Year capsule collections, adding to luxury buoyancy

·Editor-in-Chief, Lifestyle
·4-min read

As the Lunar New Year approaches, many luxury brands are getting us celebration-ready by dropping a limited-edition capsule collection featuring our favourite animal sign of 2022 – the Tiger.

Known as the king of all beasts in China, the Tiger roars its way into our hearts this 2022. Those who have binge-watched Tiger King on Netflix last year would agree.

Most brands have chosen to merge their archival designs with the Tiger motif, giving us striking, updated looks.

Take a look at some of these styles which you can shop for now.

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Gucci

Actress Rebecca Lim models the Gucci Tiger collection. (PHOTO: Gucci)
Actress Rebecca Lim models the Gucci Tiger collection. (PHOTO: Gucci)

Gucci reveals Gucci Tiger, a wide-ranging selection of ready-to-wear and accessories, for both men and women, featuring various renditions of the animal – a mainstay of Creative Director Alessandro Michele’s collections and a reflection of his fascination with nature.

Expect prints, patches and embroideries on the signature shoe and bag silhouettes, which are combined with the GG monogram. Joe Exotic would be so proud.

The collection is available at all Gucci Stores and the Tiger pop-up at Paragon Singapore.

You may also shop Gucci online at Farfetch and Net-A-Porter.

Kenzo

(PHOTO: Kenzo)
(PHOTO: Kenzo)

Take a leap into the new year with Kenzo's take on the king of all beasts.

For the first time, the totem animal takes on a streetwear edge in a complete line of ready-to-wear pieces and accessories for men and women. Expect tiger prints on sweatshirts, jeans with straight legs or straps, a cropped bomber jacket, jumpers, and jogger sets in diverse fabrics and textiles, printed in a versatile colour palette from the classics of peacock blue and navy to pops of golden yellow and medium red.

The Kenzo Chinese New Year capsule will be available at Kenzo stores and on Kenzo.com.

You may also shop online on Farfetch.

Louis Vuitton

Louis Vuitton Chinese New Year bandeau with tiger motif, S$355. (PHOTO: Louis Vuitton)
Louis Vuitton Chinese New Year bandeau with tiger motif, S$355. (PHOTO: Louis Vuitton)

Louis Vuitton is launching their Precious Tiger capsule collection for this festive season. Motifs of a tiger are depicted crawling on their iconic trunks, scarves and even a puzzle set. 

The Precious Tiger capsule collection will be available at all Louis Vuitton stores and online.

Dior

Dior Lunar New Year collection featuring the Book Tote. (PHOTO: Dior)
Dior Lunar New Year collection featuring the Book Tote. (PHOTO: Dior)

Strengthening the ties between Kim Jones and artist Kenny Scharf further, Dior is unveiling a capsule collection designed for the Lunar New Year. 

Scharf interprets the tiger motif and transforms it into prints, embroidery and patches that appear on shirts, knitwear, denim pants and down jackets, all rendered in a palette of blue, white and red.

As a juxtaposition, the women's range is clad in a delicate butterfly motif that appears on shirts, scarves, D-Connect sneakers and the iconic Lady Dior, Dior Book Tote and Saddle bags. 

For the little ones, Artistic Director for Dior Home and Dior Baby, Cordelia de Castellane, has designed a range for children and babies. Expect a punch of the lucky colour red on jumpers, capes, hoodies and dresses. 

Burberry

Burberry's Lunar New Year 2022 campaign shot by photographer Feng Li. (PHOTO: Burberry)
Burberry's Lunar New Year 2022 campaign shot by photographer Feng Li. (PHOTO: Burberry)

Burberry's exclusive collection is presented in a series of images that celebrate the year of the tiger’s strong, confident spirit. The collection features a tiger stripe animal print in an orange hue that adorns their signature Lola and Olympia bags, as well as cashmere scarves and sneakers. 

Expect a new perspective on the signature TB Monogram print as it is introduced in a honey beige hue, punctuated with bright orange B motifs, which are found on the Burberry Heritage Trench, pussy-bow blouses, pleated skirts and Italian-woven nylon jackets – reimagined for the celebration.

You may also shop online on Farfetch.

It's in the details

Prada's Chinese New Year campaign. (PHOTO: Prada)
Prada's Chinese New Year campaign. (PHOTO: Prada)

Prada and Miu Miu are keeping celebrations to a minimum, with a hint of red, as they celebrate the Chinese New Year with ‘Action in the Year of the Tiger’ project.

Prada will be making a donation to the China Green Foundation's 'Walking With Tiger and Leopard' program to raise awareness for biodiversity protection and wildlife in the region.

Bvlgari is introducing a personalisation service for their clients. (PHOTO: Bvlgari)
Bvlgari is introducing a personalisation service for their clients. (PHOTO: Bvlgari)

Meanwhile, Bvlgari is introducing a personalisation service that features a brand new symbol of a tiger in conjunction with the festive bag design realised for the celebratory occasion.

The hot stamping service will be made available for embossing on selected leather goods and accessories, including large leather goods on mirrors and Maxi Chain Leather Straps, as well as small leather goods in specific articles and catalogue codes.

You may also shop online on Farfetch.

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