Brad Pitt has launched his very own skincare line.
Fans have begged the seemingly ageless actor to detail his regimen for years, and on Wednesday, Brad unveiled Le Domaine - a genderless and vegan-friendly range formulated using extracts from the grapes grown at his Château Miraval estate in Provence, France.
The products, including a cleanser and serum, are packaged in refillable bottles featuring wooden lids made from recycled wine casks.
"I remember reading about the health properties of grape skins as something we wanted to investigate. But the initial idea, right from the beginning, comes back to this place. It's just steeped in creativity and it's so fertile," the Ocean's Eleven star told Vogue of the venture. "This last year we have been testing Le Domaine and I was really surprised by the results, and that for me, made it worth going forward."
While Brad confessed that he abides by a "simple" skincare routine, and has learned most of what he knows from his longtime make-up artist Jean Black, he insisted that he is excited to make a foray into the world of beauty products.
And while Le Domaine is still very new, the Hollywood icon is open to following in the footsteps of his ex-fiancée Gwyneth Paltrow when it comes to developing the business.
"She is still a really dear friend, and she has built this empire (with her Goop lifestyle brand). She has always had that in her as a curator, and it's been a lovely creative outlet for her. In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day... maybe," the 58-year-old smiled.
Products in the line are priced from $80 - $385 (£60 - £290).