What to shop from Boux Avenue's Black Friday sale
Second to scoring a seat on a rush hour tube journey, there's nothing quite as satisfying as slipping into a pair of plush PJs after a long day, or donning a matching lingerie set that wields Beyoncé levels of confidence under your night-out garms.
SHOP BOUX AVENUE'S BLACK FRIDAY SALE
And whether you're a cosy queen or social butterfly, you're going to want to check out Boux Avenue's Black Friday sale, ASAP. They're offering 20% everything, in-store and online, and boy, is it hot.
Ever since Boux stepped onto the scene, beautiful balcony bras and frilly knickers in tow, we've had a lot of love for the brand. But now that their range extends to comfy nightwear, loungewear, slippers and beyond, we can admit that we're officially head over heels.
Taking a leaf out of the style books of our favourite celebs – Zendaya wearing Fendi PJs to a Spidey press tour event? Iconic, Sophie Turner lunching in blue striped jammies on the Côte d’Azur? Slay – it's clear that what we wear underneath is just as important as what we strut in the streets.
And whether you're after a slinky slip that also works as a party season dress, a sleep set in luxurious velour (yep, they exist and we've already added them to our basket), or fancy treating yourself to some feel-good lingerie, Boux Avenue's selection doesn't disappoint.
Don't know where to start? Fear not: that's where we come in.
What to shop in Boux Avenue's Black Friday sale
With sales on the horizon and some already in full-swing, there's no better time to invest in some new additions to your underwear and sleepwear drawers. Plus, Christmas is around the corner (WTH!), so ticking off your gifting list (read: bagging yourself a little pressie) is the sensible thing to do.
If you had your fingers crossed for a bumper Black Friday, you’ll be pleased to know that your wishes have been granted (with a cherry on top). Boux Avenue is offering an epic 20% off online and in-store until Monday 2nd December, and without sounding OTT, it looks like Christmas has come early.
From teddy bear-approved loungewear for the WFH queens to silky sets for the elevated nightwear enthusiasts, there's quite literally something for everyone. Keep scrolling to shop the best of Boux Avenue's Black Friday sale according to the Cosmopolitan fashion team.
Fluffy Animal Long Dressing Gown
Heidi Sheer Lace Plunge Bra
Amelia Satin Cami Set
Mollie Lace Padded Plunge Bra
Luxe Satin & Eyelash Lace Chemise
Teddy Fairisle Ribbed Playsuit
Jada Plunge Bra
Seamed Borg Lounge Set
Cable Borg Short Lounge Set
PJs in a Bag
For girlies that hate the chore of wrapping presents, Boux Avenue's perfectly packaged PJs in a Bag are your saviour when the time to buy gifts rolls around, and as usual, they're going like hotcakes, so you'll want to grab a pair, STAT.
'Our PJs in a Bag are currently selling every 3 minutes.' Boux Avenue told Cosmopolitan UK, and it's not hard to see why. Available in sizes UK 6 - 18, the nifty collection is filled with everything from cosy flannel classics and candy-coloured shortie sets, to cutesy Christmas specials and winter warrior-approved fleece, prettily wrapped in a matching material bag.
Plus, there's no skimping on quality, either. All PJs in a Bag are made from super-breathable 100% cotton to ensure you (or the lucky recipient) stay super comfy, whether you're snuggling down for a Netflix marathon or drifting into a sound night's sleep. We've pitched in with our favourite styles below.
Teddy Bear Fleece Pyjamas In A Bag
Check Fleece Pyjamas In A Bag
Navy Check Pyjamas In A Bag
Stripe Cotton Short Pyjamas In A Bag
Boux Avenue's 5 star buy
Bouxtique Vivian body - Black
Five star buys are hard to come by, but available in cup sizes 30B - 38G and with over 60 five star reviews, Boux Avenue's Vivian Body is the ultimate 'worn to be seen piece'. Wide straps and delicate lace overlayed cups, make pairing this stunning bodysuit with jeans and a blazer for a special date night a match made in heaven.
Matching sets
What says "I've got my life together" more than a matching set? We'd argue that, short of a mortgage and knowing how to file a tax return, not much. Despite outdated beliefs, lingerie sets aren't just reserved for the romantically attached. Not only can gorgeous undergarments boost your confidence, they're the perfect way to pamper yourself. From intricate velvet rose embroidery to lace adorned satin, Boux Avenue have an array of options that are certainly bringing sexy back. Keep scrolling to shop our picks.
Rosetta Sheer Balconette Bra
Etta Satin Balconette Bra
Roma Sheer Balconette Bra
With most of their sets, you can choose a thong or a brief, so all preferences are catered for. But for those looking for something that goes beyond the standard bra and knicker combo, some styles come with matching suspenders belts, too. A solid fave is the Roma sheer balconette bra set as seen on Madison Sarah – it doubles as the perfect out-out top.
Velour pyjamas
Move over satin, there's a new kid on the block and she's coming for your crown. Perhaps most famed for the material that made Sue Sylvester's and your favourite Juicy tracksuits so iconic, velour is branching out to pyjamas, and you've got it on good authority that winter nights-in feel unbelievably decadent when you're wrapped in velvet.
Plus, they can be machine washed as long as you use cold water on a delicate cycle... *adds every style to basket*.
Velour Pyjama Set
Teddy Bear Velour Short Pyjama Set
Polar Bear Velour Pyjama Set
Foil Star & Moon Velour Pyjama Set
Is seamless underwear good?
In short, yes. If we've learnt anything from queen Kim K about banishing VPLs, it's that seamless pieces are an underwear drawer holy grail. In Boux's books, seamless underwear is the comfy and flattering answer to stifling shapewear, offering super-sleek results without compromise. Think: smoothing bodysuits with built-in support and sculpting bralettes with pretty scallop trim designed in a premium, stretch knit fabric. We're sold.
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What is modal fabric?
When it comes to this material we have two words for you: Cosy AF. Akin to jersey, it's ultra-breathable and known for its silky soft, durable and moisture-wicking properties. Modal pyjamas tick off the three Cs that all nightwear should adhere to – cool, comfortable, cosy – perfect for staying incredibly chic in the sheets.
Stripe Modal Short Pyjama Set
Modal & Lace Chemise
Modal Short Pyjama Set
Do Boux Avenue offer bra fitting?
If the last time you got your girls measured was, well, you can't remember, then booking in a bra fitting should be at the top of your self-care list. A badly fitting bra can cause all manner of headaches and back aches, which is where Boux Avenue's Bra Fitting Experience comes in.
Book an appointment at your nearest store for a 30-minute session with an expert fitter or grab your mirror and measuring tape and find your fit from the comfort of your own home with Boux's Bra Fit Finder. Meeting your match really is that simple.
Do Boux Avenue offer free returns?
Boux Avenue offers free UK returns and exchanges via their online returns portal or in store, so they haven't followed the suit of retailers charging for these services just yet. For a list of product exclusions, visit their Refunds and Exchanges page online.
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