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No7 is one of those trusted beauty and skincare brands that you come back to time-and-time again.
They’re not only trustworthy, but they’re affordable and - most importantly - they can be relied upon to do exactly what they say on the tin (or tube, or powder box as the case may be).
If you want proof of just how popular the range is, last year the No7 Laboratories Firming Booster Serum and Dark Spot Correcting Serum received an impressive collective waitlist of 36,000 people ahead of their release date.
So we have no doubt No7’s new summer beauty drop will be a huge hit with shoppers too.
The brand has launched four new cosmetic products just in time for summer, and they are set to become another triumph for Boots, and ones that will become an essential part of our make-up bag.
What are said launches, you’re likely wondering?
The Full 360 Waterproof Mascara is set to be a huge talking point, and arguably the most coveted item this summer.
A non-waterproof version of this was launched back in February and, according to data released by the brand, it was selling once every three seconds in its first 72 hours on sale.
Although this was hardly surprising given that the mascara promises to deliver ultra volume, length and curl in one go, with 93% of testers saying they saw fuller lashes after applying it.
Now, No7 have graced us with a version that means we can cry along to our favourite rom-com, get sweaty during a home workout, or enjoy a swim in the pool while our lashes stay firmly in place.
What we love most is each item in No7’s new release are super affordable and cost under £20.