Boots Advantage Card celebrates turning 25 with weeks of deals - and the first has sent the site overcapacity

·2-min read
Photo credit: Oli Scarff - Getty Images
Photo credit: Oli Scarff - Getty Images

The Boots Advantage Card loyalty scheme is turning 25 and to celebrate the retailer is running two months of deals, exclusive offers, rewards and prizes throughout August and September. If you need a restock or have had your eye on some new beauty purchases, now is the time to buy.

Kicking off Thursday (4 August), the regular four points for every pound spent is being quadrupled in the first ever points countdown. You can get up to four times the usual points starting at 11am, followed by three times the usual points from 1pm-5pm and then double points up until 11pm (Scroll to the bottom of this article for codes). Quadruple points equals 16% of your spend returned to you in points... not too shabby.

A smash hit with points hungry shoppers, the Boots site had users queuing to get on in the first hour of the deal as it was at user capacity....


Sign up for advantage card

Hollie McLellan, Director of Customer Marketing at Boots, said in the press release: "The Boots Advantage Card is universally loved by our customers and has a special place in their hearts, so it was important to us that they get to celebrate this milestone birthday with us. Our new campaign ‘Our birthday, your rewards’ has been created to offer our best ever event for Boots Advantage Card holders, with amazing deals and promotions running over an eight-week period."

Birthday offers will be revealed each week, across beauty, baby and healthcare, with extra savings to be had for students and bigger points for members of the Over 60s Rewards and Boots Parenting Club.

And let's not forget The Price Advantage scheme launched earlier this year with over 400 products each month offered at exclusive discounted prices for card holders.

Is it any wonder the site was packed out?

Boots App users will get even more treats including 25% off selected skincare, haircare, fragrance and beauty accessories, and 25000 points to be won in competitions (discount and competition are both accessible via the app for new and existing users).

SHOP BOOTS Visit the Boots site now to shop with the points countdown.

Advantage Card Sign Up Find more details and sign up.

Boots Advantage Card Points Countdown codes

  • Receive quadruple points across almost everything between 11am and 1pm with offer code BIRTHDAYFOUR

  • Receive triple points across almost everything between 1pm and 5pm with code BIRTHDAYTHREE

  • Receive double points across almost everything until 11pm with code BIRTHDAYTWO, today and online only.

  • Double points will be 8 points per £1, Triple points is 12 points per £1 and Quadruple points is 16 points per £1.

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