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Boots’ No7 skincare brand is no stranger to creating a buzz when it comes to its premium, yet affordable, beauty products.
But, the brand’s latest launch has received even more attention than usual.
No7 has released its first ever clinically-proven advanced retinol concentration, which has 10 skin benefits, including reducing the appearance of wrinkles, refining pores and improving elasticity.
In just over 10 days No7’s Advanced Retinol 1.5% Complex Night Concentrate received the largest ever number of sign-ups for a waitlist on Boots.com - the final figure reaching an impressive 100,040.
One of No7’s previous new launches, the No7 Laboratories Firming Booster Serum and Dark Spot Correcting Serum, received an impressive 36,000 sign-ups ahead of its release date in 2019.
What’s the fuss all about?
The concentrate features a supercharged formula that combines two of the most effective age-defying ingredients: peptides and retinol.
While retinol has been available since the 1960s, interest in the ingredient has increased in recent years due to numerous sought-after beauty brands and celebrities promoting its benefits.
The new No7 complex, which consists of 0.3% retinol within a 1.5% complex, uses cutting-edge technology to suspend the retinol inside an oil and water matrix, creating enhanced efficiency.
The brand suggests applying two pumps of the advanced concentrate to cleansed skin, two to four times a week to get optimum results.
Buy it: No7 Advanced Retinol 1.5% Complex Night Concentrate | £25 (Was £34) from Boots
Although the serum has only gone on sale today, it’s already on offer.
The introductory deal means you can get £9 off the product, which usually retails for £34.
Not only can you purchase the serum for only £25 for a limited time, but there are also numerous other No7 savings to be had at Boots at the moment, including 3 for 2 on selected No7 products.