Victoria’s Secret finally opens in London’s New Bond Street

The Lifestylists
29 August 2012

The long-awaited Victoria's Secret UK flagship store has opened its doors in London's swanky New Bond Street so the Y! Lifestyle team took a trip down to explore the lingerie haven.

Of all the American stores to invade the British high street this year we are the most excited about Victoria's Secret opening in London. The boutique store takes up 40,386 square feet round the corner from Oxford Street and covers four floors with fun and flirty bras, pants, fragrance and loungewear.

On the first two floors you will find plenty of pretty bras covered in jewels, lace and ribbon set amongst lashings of black and pink décor -  super glam and very girly.

[Related gallery: Victoria's Secret Fashion Show 2011]

Inside each section a team of trained lingerie fitters are on hand to measure and select the right size bra for you. Our bra picks would be the 'Body' for everyday wear and the cleavage boosting 'Bombshell' for added va va voom on a night out - both are available in sizes A-DD.

For the ultimate VS experience the top floor is home to the VIP section for special fittings and personal shopping service. Inside the invite-only area those with plenty of cash to splash can sip on champagne as they try on the label's newest lingerie sets.

But our store highlight has to be seeing the opulent costumes worn by Angels Alessandra Ambrosio, Candice Swanepoel and Miranda Kerr at the last VS catwalk show up-close and personal. A few of the sets worn by the glamorous models feature inside and are worth a look.

[Related article: 10 things you can do for better boobs]

Away from the saucy lingerie pieces upstairs, we spent a lot of time shopping in the Pink collection located on the bottom floor. This is Victoria Secret's vibrant collegiate-style loungewear collection aimed at the young women. Here you will find a plethora of vests, sweats and hoodies that come in rainbow shades, ideal for lounging, dance and yoga.

There's also a fragrance and beauty area filled with mini fragrance mists and makeup tools ideal for any beauty junkie.

The fragrance section is also home to the 'London' scent, created exclusively for the new store.

The limited edition perfume smells delicious; it has notes of violet leaves, mandarin and neroli flower and features alongside 14 fragrances from the Victoria's Secret perfume collection .

Check out the store for yourselves, Victoria's Secret is located on 111 New Bond Street.

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