Lindsay Lohan has tried to convince anyone who'll listen that she's dealt with her demons and is now ready to be taken seriously again, as a professional actress.
So why, then, has the actress decided to become the face of a new clothing line that seems to reference her famous alcohol and reported drug addictions?
Lindsay Lohan has taken great pains to clean up her image.
She's been to jail, following a very public DUI arrest and court case, she's been to rehab no less than SIX times (yes, really) and she's confessed certain dabblings in Class A drugs in an interview with Oprah Winfrey, saying "I tried cocaine with alcohol."
Since then though, she's made it perfectly clear that she doesn't want to be associated with her wild child image any more.
She famously got shirty with Alan Carr when he brought up the issue of her less-than-squeaky-clean reputation.
In a bid to prove just how determined she is to stay on the straight and narrow during her run in the British West End play Speed The Ploough, Lindsay has been furiously instagramming herself looking wholesome and doing good deeds.
So, this latest fashion annoucement comes a bit out of leftfield.
It is also, reportedly, a menswear line.
This just gets more and more confusing.
Perhaps she's making a statement about online shopping being her new addiction? Quite a lot of people are suggesting that it's some obvious click-bait ploy to attract people to the website.
What do you think about Lindsay's new venture?