If the lockdown fear of cutting your own hair or DIY dyeing your roots had you tentatively reaching for the box dye or embracing your grown out lengths entirely, then Bleach London's debut wig collection will be an actual gift.
The brainchild of beauty entrepreneur and Beautystack app CEO Sharmadean Reid, Bleach London founder Alex Brownsell and genius hairstylist Alisha Dobson, the innovative wig collection (currently at 16 styles and growing) allows you to create a totally custom look for a lockdown hair transformation minus the commitment.
'Some people are hesitant or aren’t able to colour their natural hair, so the collection offers the opportunity to experiment with our colour looks without the commitment,' Brownsell told ELLE.
'Wigs are great if you’re someone who wants to change your look regularly, or if you’re looking for a protective style that still allows you to experiment while you care for your natural hair. We also wanted to make sure we created a high quality collection that covered a range of price points across all the looks, so there’s a style that works for everyone.'
She's not wrong, costing between £230 and £3000 there's a bespoke Bleach London wig for every price point. Whether you're making your first foray into the world of wigs or simply adding to your already extensive collection, you can save or splurge depending on your situation.
Featuring more fashion week-worthy hairstyles than Valentino's multi-coloured SS21 show, the game-changing wig collection includes everything from XXL rapunzel lengths dip dyed in radioactive green, to rainbow braids and a more subtle caramel balayage. The result? A diverse collection of colours and textures that's truly inclusive.
'The collection is so versatile and with the option to create a custom look, we can bring the colourful hair of your dreams to life,' explains Dobson. So how does it work? Simply use the Beautystack app to order your wig of choice and then, 'We'll send the pre-measured wig direct to you, or if you want a professional fitting you can book in to our salon. We’ll tailor the size and lace and add finishing styling touches for a look that’s completely bespoke to you.'
Perfect if you want to rock an electric blue ombre on a Monday, turn up to your weekly Zoom meeting with a Gucci-esque granny chic purple rinse on Wednesday, and work dip dyed scarlet tips for your pre-10pm drinks on Friday. Whatever mood you're in, there's a wig to match.
'It’s one of the best ways to experiment with your look,' says Dobson. 'It opens up so many opportunities to try out new styles and self-express as often as you’d like to. It also feels very different than trying out a new beauty look, wigs create an impactful and transformative effect because the hair feels like a natural extension of you.'
Head to the Beautystack app to shop the collection now
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