All the best Black Friday fashion deals to shop now

·4-min read
Photo credit: Westend61 - Getty Images
Photo credit: Westend61 - Getty Images

Black Friday is finally here, and it's the perfect opportunity to treat yourself or your loved ones to some new season pieces at a fraction of their usual prices. The majority of our favourite fashion brands, both high street and designer, now take part in the annual shopping event, so you're bound to want to take advantage of the many discounts on offer this Black Friday.

Whether you are investing in key pieces for your capsule wardrobe for less, splurging on a hero piece that you've had your eye on for ages, updating your shoe, handbag and jewellery collections, or getting on top of this year's Christmas gift list, Black Friday is not to be missed.

Here's everything you need to know to ensure you find the best Black Friday fashion deals this year...

What is Black Friday?

Black Friday began over in the US as the major sales day after Thanksgiving, and first arrived in the UK back in 2010. It's now one of the biggest sales events of the year, alongside Amazon Prime Day and the Boxing Day sales.

Most fashion brands and retailers run discounts on full-price items for at least 24 hours on Black Friday itself, but it's now common for the sales to begin a week before the big day. The offers tend to keep running through Cyber weekend and into Cyber Monday, the first Monday after Black Friday.

When is Black Friday 2021?

In 2021, Black Friday falls on Friday, 26 November. It always takes place on the fourth Friday of November, after Thanksgiving. However, deals start running in the week before this and through to Cyber Monday, which is on Monday, 29 November this year.

How to find the best Black Friday fashion deals

Most fashion brands and retailers now run Black Friday offers, and it pays to shop around so you can find the best bargains for you and your wardrobe. You may find that it's actually more affordable to buy your favourite pieces from larger retailers, such as John Lewis, Net-a-Porter or Marks & Spencer (which now stocks several guest fashion brands), although you'll also find some brilliant deals on individual brands' websites, so do your due diligence before adding to basket.

Whenever you're shopping the sales, it's easy to be drawn in by tiny price tags, but we definitely believe you should only snap up pieces that you'll get plenty of wear out of in your capsule wardrobe. No matter how tempting, there's really no point in buying a sales piece in the wrong size in the hope you'll end up making it work. Hey, we've all been there.

To help you uncover the very best fashion deals for Black Friday 2021, we'll be sifting through the virtual rails to uncover the most tempting discounts, so watch this space for further updates.

Best early Black Friday fashion deals 2021

Many retailers have begun their Black Friday sales early. Here are all of the live fashion Black Friday deals to shop now...

Anthropologie 25% OFF SHOP NOW

ASOS– 20% OFF coats & jackets with OUTERWEAR SHOP NOW

Aspinal – up to 50% OFF SHOP NOW

Astrid & Miyu – 25% OFF SHOP NOW

Boden – up to 40% OFF SHOP NOW

Coggles – 30% OFF selected lines with code 'CG25' SHOP NOW

COS – 25% OFF selected knitwear SHOP NOW

Demellier – 20% OFF with code BF20 SHOP NOW

Farfetch – up to 50% OFF SHOP NOW


Ghost – up to 50% OFF selected lines SHOP NOW

Gymshark – up to 70% OFF SHOP NOW

Harvey Nichols – up to 20% off Fashion SHOP NOW

H&M – 20% OFF when you sign up to be a member SHOP NOW

Jigsaw – 30% OFF SHOP NOW

Joules – up to 60% OFF SHOP NOW

John Lewis – selected womenswear deals SHOP NOW

Karen Millen – up to 40% OFF SHOP NOW

Liberty – up to 30% OFF Fashion and Accessories SHOP NOW

L.K. Bennett – 20% OFF everything SHOP NOW

Luisaviaroma – up to 40% OFF with code 'BF40' SHOP NOW

Lululemon – deals across the site SHOP NOW

Marks & Spencer – deals across womenswear SHOP NOW

Matches Fashion – 25% OFF selected lines with code 25MF SHOP NOW

Missoma – 25% OFF SHOP NOW

Monica Vinader – 25% OFF everything or 30% OFF when you spend over £150 SHOP NOW

Needle & Thread – up to 50% OFF SHOP NOW

Net-a-Porter – 30% OFF with code BLACK FRIDAY SHOP NOW

New Look – 50% OFF SHOP NOW

& Other Stories – 20% OFF everything SHOP NOW

Phase Eight –25% OFF SHOP NOW

Reformation – 25% OFF everything SHOP NOW

River Island – 20% OFF with code HELLOBF SHOP NOW

Selfridges – Up to 20% OFF SHOP NOW

Sweaty Betty – 25% OFF everything with code CHEERS SHOP NOW

The Outnet – extra 25% OFF SHOP NOW

The White Company – 20% OFF with code JOY20 SHOP NOW

Very – deals on Women's SHOP NOW

Warehouse – up tp 70% OFF SHOP NOW

Whistles – 25% OFF full price SHOP NOW

Looking for more Black Friday inspo? Check out our round-up of all the best deals, from beauty to home.

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