Well. Black Friday 2023 didn't disappoint. We hope you managed to snap up some good deals on products you've had your eye on for a while, but if not, the good news is that there's still plenty of discounted gear to shop in the Cyber Monday sale.
With everything from fitness gear and next-gen tech to supplements, menswear, treadmills, massage guns and more still on offer, we've been sifting through all the best Cyber Monday deals from the likes of Nike, Lululemon, Amazon and Argos (to name a few) and picked out the best savings still worth shopping. Keep scrolling for our top picks.
Today's Best Cyber Deals (27th November)
Here's a few of the best value deals we've spotted so far today. For more deals across tech, gym wear, fitness equipment, nutrition, grooming and sex, keep scrolling.
More Black Friday Guides:
Best Tech Deals
More Tech Sales
Argos – Tech deals live across site
Amazon – Black Friday tech deals live until 27 November
Decathlon – Up to 50% off
Hyperice – Discounts on recovery tech
John Lewis – Up to 33% off smartwatches – Garmin, Apple, Samsung & more
Oura Ring – Shop up to $100 off smart rings until 27 November
Polar – Up to 50% off fitness trackers and heart rate monitors
Suunto – Up to 40% off sports watches
Therabody – Up to £126 off recovery tech
WHOOP – 17% off 12-month memberships + up 40% off accessories
Best Grooming Deals
More Grooming Sales
Amazon – Black Friday grooming deals live until 27 November
Argos – Black Friday savings on mens shavers now live
Boots – 1000s of products on sale
Braun – Up to 50% off
Cult Beauty – 25% off almost everything
Currys – Health and beauty deals now live
Debenhams – Up to 25% off grooming and beauty
Gillette – Up to 60% off
House of Fraser – Up to 50% off
John Lewis – Up to 20% off fragrances
Kiehl – 25% off all orders
LookFantastic – Up to 50% off selected products
Lumin – 30% off when you use code FESTIVE30
Mankind – Spend £40 and save £10 with code SPEND10
Mancave – Up to 50% off gift sets and skin, hair, body products
Patricks – Up to 30% off site-wide
PCA Skin – Skincare deals live from 24 November
Philips – Discounts across site
Sephora – Up to 50% off
Superdrug – Up to 60% off (members only)
The Perfume Shop – Early Black Friday deals now live
Wild – 25% off natural deodorant and shower gel
Best Gym Wear Deals
More Gym Wear Sales
Amazon – Black Friday gym wear deals live until 27 November
Adidas – Up to 50% off in Cyber Week sale
Boxraw – Up to 75% off sitewide
Castore – Up to 50% off
Built for Athletes – Up to 30% off
Gymshark – Up to 70% off everything
Inov8 – Up to 70% off training and running kit
JD Sports – Up to 50% off
Lululemon – Deals now live
Nike – Use code 'SPRINT23' for 25% off everything
P.E Nation – Up to 40% off sitewide
Puma – Up to 60% off in Black Friday Warm Up sale
Reebok – Up to 50% off clothing and footwear
Represent – Up to 70% off
Skins – Black Friday deals now live
The North Face – 30% off orders over £175
Under Armour – Up to 51% off sportswear
WIT Fitness – Up to 70% off while stocks last
Best Menswear Deals
Adidas – Up to 60% off
ASOS – Up to 70% , plus the chance to get 30% off everything using the discount code “HAUL”
BOXRAW – Up to 75% off
Castore – Up to 50% offCos - Up to 25% off
Columbia – Up to 30% off autumn/winter collection until 27th November
Gymshark – Up to 75% off, plus extra 25% off with the discount code "EXTRA25"
John Lewis – Up to 30% off select items
Levis – Up to 50% off
Lululemon – Up to half price
Mr Porter – Up to 50% off select items
Nike – 25% off sitewide, Nike members add the promo code "SPRINT23" at the checkout
Reiss – Over 50% off select items, plus a designated outlet section
Sandro – Up to 30% off, plus a further 10% off two or more sale items
Selfridges – Up to 30% off, plus members get 20% off select
Best Gym Equipment Deals
More Gym Equipment Sales
Amazon – Black Friday fitness equipment deals live until 27 November
Again Faster – Up to 30% off home gym equipment
Argos – Early Black Friday deals now live
Bulldog Gear – Up to 40% off gym equipment
Echelon Fitness – Deals on exercise bikes, rowers and more
Decathlon – Up to 50% off
Gymproluxe – 40% off home resistance band bundles
JTX Fitness – Discounted treadmills, spin bikes and rowers
NordicTrack – Up to 40% off treadmills, exercise bikes and rowers
Technogym – Fit Day Friday offers until 27 November
Best Nutrition Deals
More Nutrition Sales
Amazon – New reductions daily
Bulk – Up to 80% off the entire range
Foodspring – Up to 33% off protein powders, bars and balls
Holland and Barrett – Up to 30% off protein products
Maximuscle – Up to 60% off sitewide + free protein bar on orders over £50
Myprotein – Use code 'black' for up to 80% off almost everything sitewide
Optimum Nutrition – Savings over 100 products plus a free protein shaker with the code 'BLACKFRIDAY'
PhD Nutrition – 40% off
Protein Works – Up to 91% off in the Blackout Sale
Best Sex Toy Deals
Lovehoney — Up to 60% off a range of sex toys, lingerie and bondage
LELO — 'Go Nuts November', with up to 60% off
Bondara — Crazy Price Week, with toys for £5, £10 and £15
Womanizer — Up to 50% off, plus a free toy with orders over £140
We-Vibe — Up to 50% off everything, and a gift with every purchase
ROMP — Up to 50% off
Arcwave — Up to 50% off
Tenga — Its 'mega price drop' is already live, with up to 44% off
So Divine — Up to 70% off
Ann Summers — Right now, gifts are 3 for 2
Hot Octopuss — Up to 50% off
Ricky — Details to follow, but you can expect up to 80% off
Je Joue — Its biggest ever sale, with up to 50% off everything
Smile Makers — Expect a generous discount from 23 November
Durex — £10 off all order over £30
Sextoys.co.uk — Up to 70% off selected lines
What is Black Friday?
Black Friday is the biggest shopping day of the entire year. In the US, it marks the beginning of the Christmas shopping period. It made its way across the Atlantic in 2010, and has since become one of the biggest dates in our shopping calendars.
Most UK retailers now take part in Black Friday in one way or another, with sales lasting anywhere from 24 hours to several days and weeks before the actual date.
When is Black Friday 2023?
This year, Black Friday is on Friday 24 November, while Cyber Monday lands on Monday 27 November.
However, you'll want to keep your eyes on your favourite retailers on the days and weeks leading up to the sale, as many deals drop throughout the month and especially the week leading up to the big day.
After Friday 24 November, the deals continue over the weekend and through to Cyber Monday on Monday 27 November. If that wasn't enough, some retailers now use 'Bounce-Back Tuesday', on 28 November, to encourage shoppers to grab even more deals.
How to Find the Best Deals
During Black Friday, it can be difficult to differentiate between fake deals and those that are genuine, so it's worth remaining cautious when shopping.
In 2022, Which? found that 98% of products that were on sale at seven major home and tech retailers on Black Friday in 2021 were actually cheaper or the same as their Black Friday price at other times in the year. So, it pays to be cautious.
How to You Tell When You've Found a Genuine Deal
Check prices at other retailers: When you spot a deal, check how much the same product is on other sites. That way you can compare each retailer's discounts against one another.
Price history tools: If you're shopping on Amazon, the CamelCamelCamel web browser plugin will show you a product's entire price history on the site. For other retailers, you can search for a product's price history on PriceSpy or Pricerunner.
Do you need it? As Martin Lewis, the Money Saving Expert, advises: 'Before spending, ask yourself, do I need it? Can I afford it? If the answer is no to any of those, DON’T buy it. Remember, it's not a saving if you weren't going to buy it anyway.'
Other Retailers That Take Part in Black Friday
Other retailers that took part in Black Friday and Cyber Monday in 2022 include...
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