The high streets may be open in certain parts of the country, but the smartest of shoppers know that ordering online is the key to success at this time of year.
Whether you’re hoping to drag yourself out of a make-up rut or find the perfect fragrance gift for a special someone, the beauty world’s most reactive brands are here to help, transporting their beauty counters into the online space. From Charlotte Tilbury to Tom Ford, a host of our go-to names have launched virtual consultation menus, helping you with everything from product application to scent selection. It’s like having a dedicated personal shopper on the other end of the phone (or laptop, if you’re Zoom-inclined).
Here, see the most helpful, inspiring and time-saving consultations to enjoy this festive season, whether you’re shopping for yourself or for others.
Tom Ford is bringing the beauty counter into your home this year, offering a menu of complimentary, 15-30 minute appointments with a member of the esteemed beauty team.
The Ask A Beauty Specialist session is a brilliant booking: via a one-to-one Zoom call with a member of the Education team, you’ll receive 30 minutes of unstructured, unscripted advice on anything you want to talk about – whether you’re looking to pick out a perfume gift, or simply want help in mastering a new eyeliner look. The ultra-friendly team are all trained on both fragrance and make-up, so you can even pack both into one session, and they’re happy to both deliver tutorials as well as demo on themselves.
Removing the risk from buying make-up and fragrance online, the team will even send you a sample of your chosen perfume or cosmetic product alongside the full-size iteration, meaning you can make sure you’re content before committing. Returns are accepted on all unopened products purchased through the service, making this a risk-free – and wholly inspiring – way to spend half an hour.
Those department-store counters can be heaving at this time of year, so booking a consultation online is a smarter way to ensure undivided attention from your chosen expert.
Maison Christian Dior’s virtual appointments cover everything from skincare to festive make-up looks and fragrance. Book the Beauty Styling consultation to learn all the backstage tricks of the trade, or try the Tailor-Made Skincare Routine to receive a personalised skin diagnosis and product plan from one of the brand's experts.
The queen of Hollywood glamour has launched a comprehensive menu of virtual appointments – including bridal tutorials – just in time for the season of sparkle (even if your new eyeshadow will only get a showing via Zoom).
The make-up artist’s team of personal shoppers is ready and waiting to help you find the perfect product, whether you’re hoping to find your spot-on foundation match or finally master the art of the smoky eye. There's a menu of complimentary 15-minute appointments to choose from, as well as longer, more-in depth tutorials that come with a redeemable fee.
What’s more, the brand’s 24/7 live chat offers you direct access, no matter the hour, to Charlotte’s beauty experts: ideal if you simply want a steer in the right direction. They’ll even arrange for your gifts to be personalised and sent directly to their lucky recipients.
Trinny Woodall’s eponymous brand is loved for its no-nonsense, supremely hard-working make-up essentials – most of which you can simply smooth on with fingertips. Conducted via Zoom, the brand’s 30-minute One2One appointments offer you the chance to master a new make-up skill, find the perfect gift, or simply find your most flattering shades with the help of a pro make-up artist.
Each appointment costs £25, which is redeemable against purchases.
Guerlain has created a calendar of events for the festive season, all of which are complimentary and easy to join via Zoom. Follow along with one of the brand's skincare experts as they perform an at-home facial, or learn a new festive make-up look.
For something a little more personalised, the brand is also offering one-to-one, 30 minute make-up masterclasses.
Terry De Gunzburg’s namesake brand is famed for its radiant, sophisticated take on make-up, and 30 minutes of screen time with one of her artists is all it takes to master the art. Come armed with questions, or simply bring an open mind – the team will tailor your time completely to your needs.
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