50 of our favourite sustainable brands to support now

It's never been more important for brands and consumers to embrace sustainability. Thankfully, many players in the fashion industry are listening to the needs of our planet and making greener choices as a result. Yet, with more and more now striving to become sustainable - or, in some cases, to appear as though they are - things can become increasingly confusing.

You'd be forgiven for feeling overwhelmed when it comes to knowing what is worth spending your money on. With endless buzzwords to understand and issues around greenwashing, it can be difficult to know exactly where to look for truly eco-friendly and ethically made clothing. Below, we round up some of our favourite sustainable fashion brands that produce high-quality, eco-friendly collections - and which don't sacrifice on style - so that you can enjoy shopping with a clear conscience.

Of course, being more sustainable with fashion goes further than the labels you choose to buy. Whether it's buying from sustainable shopping destinations, occasionally embracing the rental market , or opting for secondhand over buying new, there are many steps you can take toward becoming greener when it comes to shopping.

But, if you are shopping new, then there are sustainable ways to do so. Livia Firth, the founder of Eco Age (a company that certifies brands for their sustainability) began the #30Wears campaign to encourage us to only buy an item if we really know that we'll wear it repeatedly. She told us: "The biggest message is every time you buy something, always think, 'Will I wear it a minimum of 30 times?' If the answer is yes, then buy it. But you'd be surprised how many times you say no." Caring for your purchases properly is also key to making sure they last as long as possible and don't end up getting thrown away. Read our 10-step guide on how to be more sustainable for further advice on being more conscious.

From high-end brands such as Stella McCartney, Maggie Marilyn and Mother of Pearl, to accessory specialists including Brother Vellies and AllBirds, or emerging labels to discover like Omnes and Nynne, here are 50 of our favourite sustainable brands to know about now: