The Best Retro Florals For Summer

Georgia Murray

When Harry Styles dropped the video for "Watermelon Sugar" in mid May (which somehow feels like years ago), it wasn't just the horny euphemisms that got the timeline talking. Beyond the sun-soaked frolics, the outfits worn by Styles and his gang of good-looking pals had us dreaming of sticky sand-and-suncream summer holidays. Styles' longtime stylist Harry Lambert reached for Gucci to dress the musician – think crochet tank tops, Elton-esque sunnies and seashell jewellery – but for us, the standout style moment was the retro floral prints.

How does a retro floral look different from those on offer every time summer rolls around, we hear you ask? Looking back to Italian designer Emilio Pucci's psychedelic prints of the 1960s, the defining characteristics are an abstract shape, kaleidoscopic colours and a defined outline. Mary Quant's designs from the same era also took the basic outline of a flower and filled it in with pop brights, laying it out on repeat, but typically the retro floral is busy and out there. It's not one for wallflowers.

Sixty years later, the print is as appealing as ever. Réalisation Par created the most wanted item on our feed with its could-be-grandma's-curtains Mary Jane Shrooms dress. Dodo Bar Or also celebrates the throwback floral via everything from turtlenecks to swimwear in browns and blues.

Keep an eye, too, on Dolly Rocket, an exciting new indie brand founded by Sara Brown and launching soon, for '60s-inspired pieces in sizes 8-32. Of course, the best way to shop this print is vintage: if you can't snaffle out original pieces by Pucci or Quant, Etsy and eBay are brimming with secondhand '60s florals for a guilt-free and more authentic purchase.

Click through to shop our favourite psychedelic florals for summer.



DollyKeys 1960s Psychedelic Floral Print Midi/Maxi Dress, $, available at Etsy


Emilio Pucci Samoa Sequin-Embellished Belted Floral-Print Swimsuit, $, available at Net-A-Porter


lack of color Wave Floral-Print Cotton-Canvas Bucket Hat, $, available at Selfridges & Co.


Dodo Bar Or Luba Floral-Print Terry Robe, $, available at Net-A-Porter


ripitupvintage Reusable Washable Second Hand Recycled Vintage 60s, $, available at Etsy


Faithfull the Brand Floral-Print Cotton-Corduroy Sunhat, $, available at Net-A-Porter


Peek & Beau Curve Eco Crop Bikini Top With Bunny Bows In Floral, $, available at ASOS


Rhubarbjumbleshop 60s Vintage Lime Green Floral Shift Dress, $, available at Etsy


Converse Chuck 70 Floral-Print Canvas High-Top Sneakers, $, available at Net-A-Porter


5678 Vintage 1960's Vintage Retro Floral Printed Psych Blouse Jacket, $, available at Etsy


Kitri Tammy Floral Top, $, available at Kitri


Marcia Les Mots Bleus Floral-Print Stretch-ECONYL Flared Pants, $, available at Net-A-Porter


Dodo Bar Or Mor Floral-Print Woven Midi Dress, $, available at Net-A-Porter


PrettyLittleThing Wrap Front Blouse In Floral Print, $, available at ASOS


Net-A-Porter Hanna Ruched Floral-Print Bikini, $, available at Faithfull the Brand


ripitupvintage Beautiful Vintage 60s Print Summer Dress, $, available at Etsy


RIXO Lolita Floral Minidress, $, available at Forward By Elyse Walker


Topshop Lime Green Hibiscus Floral Bucket Hat, $, available at Topshop


De La Vali Koko Ruffled Floral-Print Satin Top, $, available at Net-A-Porter


Prada Floral-Print Cotton-Blend Twill Skinny Pants, $, available at Net-A-Porter


Wednesday's Girl Curve Midi Skirt With Split In Bright Floral, $, available at ASOS

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