Instagram, WhatsApp and Facebook were down for almost six hours yesterday, in a major worldwide outage.
Facebook, which owns the social media platforms, blamed an internal technical issue, which not only affected its services, but reportedly also employees' work passes and email accounts.
Twitter became the unexpected star of the day, as one of the only popular social media services still up and running. The company took the chance to bask in the glory, tweeting 'Hello literally everyone', which was liked over three million times.
hello literally everyone
— Twitter (@Twitter) October 4, 2021
Instagram poked fun at itself by replying, somewhat ironically: 'Hi and happy Monday'.
Hi and happy Monday 😵💫
— Instagram (@instagram) October 4, 2021
Other brands also piled on to the thread, including Starbucks, Reddit, Burger King and Whole Foods.
hi what can i get u
— McDonald's (@McDonalds) October 4, 2021
I don't have hands so I'll just say Hi five times... Hi Hi Hi Hi Hi!
— Alexa (@alexa99) October 4, 2021
u ok, bestie?
— Burger King (@BurgerKing) October 4, 2021
Let’s all go to the bar.
— Budweiser (@budweiserusa) October 4, 2021
Okay, here’s the plan - if Twitter goes down see you on TikTok in 5
— Levi's® (@LEVIS) October 4, 2021
Pizza’s a good way to pass the time too
— Domino's Pizza UK (@Dominos_UK) October 4, 2021
Brb, going to get snacks.
— Whole Foods Market (@WholeFoods) October 4, 2021
Twitter? Guess we'll insert ourselves right here.
— Tampax US (@Tampax) October 4, 2021
hi can everyone see my screen
— Zoom (@Zoom) October 4, 2021
Perfect time for a coffee break.
— Starbucks Coffee (@Starbucks) October 4, 2021
If you have some, ahem, free time, might we suggest the front page of Reddit? pic.twitter.com/Vn6YamylsZ
— Reddit (@Reddit) October 4, 2021
When Facebook was finally back online, its chief executive officer Mark Zuckerberg personally apologised to all those affected by the outage.
Thankfully, we're back on the group chats and browsing on Instagram - but that's not to say we won't miss the memes...
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