Celebrating the pioneering shock-resistant watch
Casio celebrated its 100 millionth shipment of G-Shocks a couple of years ago. Still the 36-year-old brand shows little sign dilution.
It's a brand beloved by both the SAS and hypebeasts – fans include soldiers, firefighters and astronauts, and it has collaborated with Stüssy, Levi’s and A Bathing Ape. That's because the “unbreakable” original with its “triple 10 patent” – a housing of ten protective layers designed to survive a 10-foot fall, be water resistant to 10 bar (100 meters) and have a 10-year battery life – now comes in dozens of versions with all sorts of modern trickery: Bluetooth, solar power and smartphone connectivity, to name three. It has continued to push the boundaries of material science with its premium MR-G line, using titanium and Japan-developed cobalt base alloys.
On February 14 it releases three new watches in its GM-6900 “Triple Graph” series, featuring the addition of a stainless steel bezel and high-quality finishes.
“We’re always looking to give customers the wow factor,” founder and father of the G-Shock Kikuo Ibe told Esquire’s watch annual The Big Watch Book recently. “To keep toughness while challenging new technologies. The expected level of fun in G-Shock’s design is getting higher and higher, so we are trying to achieve that expectation.”
To mark the unveiling of the new watches, and celebrate the only design icon to earn a Guinness World Record for having a 24.97 ton truck driven over it, here are the seven best G-Shocks you can buy today.