Best of British beauty brands

·3-min read
Shahira Allen (@afroglory_) of the No7 Beauty Company Creator Collective

France is steeped in skincare traditions, while South Korea is famous for producing innovative cosmetics.

But when it comes to natural and high-performance formulas, Britain is quietly emerging as a world leader.

According to a survey of 2,000 women in the U.K. and U.S. by the team at No7, two-thirds of participants would happily buy from a British beauty brand in the future, with the impressive scientific innovation and reliable results of products being cited as the two biggest contributing factors. On average, women in the U.S. also buy from a British beauty brand 24 times a year.

"Our beauty industry is now worth around £30 billion to the U.K. economy," explained Millie Kendall, chief executive officer of the British Beauty Council. "Global consumers value the craftsmanship and quality of British beauty brands that have a trusted and reputable heritage, something that will continue as we celebrate Queen Elizabeth II's Platinum Jubilee."

Read on for a round-up of five of the best Brit beauty brands to check out right now.


Of late, No7 products have been flying off the shelves in the U.S., with two day creams sold every minute. Among the most popular options is the No7 Renew Multi Act Day Cream as it contains ginseng extract to help target fatigue and vitamins A, C, and E to protect the complexion from environmental stressors.

Another great pick from the range is the No7 Lift & Luminate Triple Action Day Cream, which contains SPF 15 as well as age-defying actives to target wrinkles and even out skin tone.


Founded by Uganda-born, London-based Emolyne Ramlov, this brand offers lip and nail products that are the exact colour match - perfect for beauty lovers seeking to coordinate their look.

While the shades are named after African cities, landmarks, or countries in homage to Emolyne's birthplace, Port Elizabeth refers to the South African port which sits in Queen Elizabeth II's Commonwealth and is a brilliant blue-based red - perfect for the Platinum Jubilee celebrations!


Creative director and co-founder Rupert Kingston launched delilah in 2014 with the goal of offering up a capsule colour collection. The range has since expanded to include a line of cruelty-free, vegan-friendly, and dermatologist-tested formulas.

Top options include the Pure Light Illuminating Powder, which is made with micro-fine powders to offer up a soft, ethereal glow, as well as the In Bloom Radiant Liquid Blush.


Founded by Liz and Mark Warom and based in West Sussex, the products in the TEMPLESPA range harness the power of aromatherapy. The Drift Away Aromatherapy Bath & Body Massage Oil is made with a soothing blend of essential oils including patchouli, lavender, and geranium, to help you relax and restore, while the Repose Relaxing Night Cream is packed with nourishing ingredients and has just the right amount of fragrance.

Romilly Wilde

When creating Romilly Wilde, Susie Willis set out to create a luxurious clean skincare brand which is inspired by the latest in natural cosmetic science.

Popular products include the Active Boost Face Oil and Advanced Supercell Serum, with each formulated to boost skin tone and texture as well as offer up a natural glow.

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