A watch is the ultimate present: whether it's one to treat yourself to at any time of year, specifically add to your Christmas wish list or splash out on as a gift for a loved one.
As watches are an investment, a piece you wear and look after for years to come, they can often carry a higher price tag than other accessories.
So, surely Black Friday and Cyber Monday are the perfect opportunities to nab watches at a much cheaper price than usual - especially if you intend the watch to be a gift - seeing as the retail event falls just before Christmas.
What are the Black Friday watch deals for 2021?
Black Friday is still weeks away, but we like to come prepared to the biggest shopping event of the year. Below, we've collected the best deals of last year so you can prep your wish lists and baskets for the big day. After all, discounted watches don't happen too often.
ASOS Black Friday Watch Deals
As one of the internet's OG retailers, ASOS are pros when it comes to Black Friday and Cyber Monday. Last year, they offered up to 70% off across the website. And luckily for you, ASOS sell watches.
Selfridges Black Friday Watch Deals
While the retailer don't do a 'Black Friday sale' as such over the last few years, Selfridges have given shoppers the chance to enter a promotional code at the end of November, giving customers a discount at checkout. In 2020 the brand's Christmas sale offered up to 20% off designer womenswear, bags, homeware and jewellery.
John Lewis Black Friday Watch Deals
As the John Lewis 'Never Knowingly Undersold' slogan goes, they are a brand who aim to meet their competitors' pricing all year rounding, and as such in 2020 they eagerly participated in Black Friday and Cyber Monday.
Harvey Nichols Black Friday Watch Deals
For 2020, Harvey Nichols celebrated a 'cyber week' which saw up to 40% off selected items all week until December 1.
Farfetch's Black Friday Watch Deals
Farfetch took part in Black Friday last year, offering up to 50% off some items and a further 20% off selected sale items. Some watches went up to 50% off...
Ernest Jones' Black Friday Watch Deals
The jeweller offered 40% off on 'selected luxury watches' and the chance for a further 15% off with a discount code in 2020.
Net-A-Porter Black Friday Watch Deals
Last year, Net-a-Porter offered 50% off certain designer fashion (with free shipping!) for Black Friday.
What is Black Friday?
Black Friday started in the US, with retailers selling their stock at discounted sale prices one day after Thanksgiving (which is always on a Thursday). It's a bit like the Boxing Day sales that happen after 25 December in the UK.
When is Black Friday 2021?
This year, Black Friday is on November 26, 2021 with Cyber Monday three days later on November 3.
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