When is Black Friday 2021? Everything you need to know for the deals event

·6-min read
Photo credit: Getty
Photo credit: Getty

Black Friday 2021 is now just around the corner and will soon be here with a wide array of bargains to be found across many retailers. Whether it's must-have fashion and beauty deals, a shiny new kitchen appliance, or big ticket tech items you're looking for, you'll be able to find it all and more, for a reduced price tag.

During the shopping event, we will be live-updating all of our sales content on the website to ensure that we bring you all of the best Black Friday 2021 deals. We've got dedicated guides ready for individual brand deals as well particular product, from offers at Kiehl's to the best bed deals.

While Black Friday is an exciting time, it can also be an overwhelming event. The sheer volume of offers and discounts available on a staggering range of products can feel like a mountain to clim - especially when you're trying to navigate between all the different websites.

To help you cut through the chaos, we've put together a clear guide to the event below and will be collating all the best Black Friday deals on our website to bring you the genuine deals we know our readers love - all in the one place. From our beauty editors' favourite beauty must-have to the top-rated kitchen appliances on offer.

Here's everything you need to know to ensure you get the best deals during Black Friday 2021...

What is Black Friday?

The US shopping event first came to the UK back in 2010, and has since become one of the biggest dates on the shopping calendar to grab a discount.

The majority of UK retailers now take part in Black Friday, typically reducing prices on a wide range of products in flash sales, taking place for anywhere from 24 hours to several days.

That's right, many brands begin their Black Friday deals early, and keep prices low for several days after the main event.

When is Black Friday 2021?

This year, Friday 26 November will be the date of Black Friday for 2021.

Black Friday traditionally falls on the day after Thanksgiving, the American holiday that is celebrated on the fourth Thursday in November every year.

In 2020, Black Friday fell on Friday, 27 November, although the sales often began early and lasted into the following week, through to Cyber Monday.

Due to the pandemic meaning non-essential shops were closed, shoppers were purchasing almost exclusively online. Traditionally, Black Friday deals have been available in-store and online, with some of the most lucrative often being fought over on the shop floor.

While stores are currently open again in the UK and look as though they may remain that way into November, it seems likely that many retailers will still be sharing their best deals online to prevent large crowds.

Best Black Friday deals 2021

Last year, we saw prices slashed at an impressive rate with the sales event's first ever exclusively online sale. Everything from iPhone bargains to cut-price cult beauty products were available, so there was a lot to get excited about in 2020.

We're hoping that Black Friday 2021 is going to shape up just as well, so keep an eye on the Good Housekeeping website for curated lists of all the best deals.

Whether you're looking to save money on the Christmas gift shop or treat yourself to something special, the November event is the time to do it.

What were the best Black Friday deals in 2020?

Excited for this year's event? Get a taste of the offers we can expect to see for Black Friday 2021 by taking a look at all the best deals from last year.

All Saints – 30% OFF SHOP NOW

Amazon – deals across the site SHOP NOW

Anthropologie – 25% OFF with code OURTREAT SHOP NOW

Aromatherapy Associates – 25% OFF with code BLACKFRIDAY SHOP NOW

Argos – deals across the site SHOP NOW

ASOS – up to 50% OFF SHOP NOW

Aspinal – up to 50% OFF SHOP NOW

Beauty Bay – up to 30% OFF SHOP NOW

Benefit – deals across the site SHOP NOW

Bobbi Brown – 20% OFF with code BB2020 SHOP NOW

Boden – 30% OFF with code C4L3 SHOP NOW

Boots – deals across the site SHOP NOW

Charlotte Tilbury – up to 30% OFF SHOP NOW


Curry's PC World – deals across the site SHOP NOW

Disney – up to 30% OFF selected toys SHOP NOW

Elemis – 35% OFF SHOP NOW

Elizabeth Arden – 25% OFF with code BF25 SHOP NOW

Farfetch – up to 50% OFF SHOP NOW

Feelunique – up to 33% OFF SHOP NOW

Figleaves – 25% OFF SHOP NOW

FitFlop – up to 40% OFF SHOP NOW

French Connection – 30% OFF full price items SHOP NOW


ghd – up to 20% OFF SHOP NOW

Ghost – up to 70% OFF SHOP NOW

Gymshark – up to 30% OFF SHOP NOW

Hamleys – up to 30% OFF SHOP NOW


Hobbs – 25% OFF SHOP NOW

JD Sports – up to 50% OFF SHOP NOW

Jigsaw – 25% OFF with code LD25 SHOP NOW

John Lewis – deals across the site SHOP NOW

Joules – up to 60% OFF SHOP NOW

Karen Millen – 40% OFF dresses SHOP NOW

Kiehl's – 25% OFF with code BLACKFRIDAY SHOP NOW

Lakeland – deals across the site SHOP NOW

Lancome – 20% OFF with code BLACKFRIDAY2020 SHOP NOW

Liberty – up to 30% OFF and 15% OFF Beauty SHOP NOW

Lookfantastic – up to 30% OFF with the code LFBEAUTY SHOP NOW

Lovehoney – up to 50% OFF SHOP NOW

Made – up to 20% OFF SHOP NOW

Mango – up to 50% OFF SHOP NOW

Marks & Spencer – 30% OFF selected womenswear & 40% OFF selected home SHOP NOW

Missoma – 25% OFF SHOP NOW

Monica Vinader – 25% OFF or 30% OFF when you spend £200 SHOP NOW

Net-a-Porter – up to 50% OFF SHOP NOW

New Look – up to 60% OFF SHOP NOW

Nike – 25% OFF with code SHINE2020 SHOP NOW

Pandora – 20% OFF SHOP NOW

Phase Eight – 25% OFF SHOP NOW

Reiss – 20% OFF SHOP NOW

Selfridges – up to 20% OFF with the code SELFCCE SHOP NOW

Simba – 35% OFF SHOP NOW

Smythson – 40% OFF selected styles SHOP NOW

Space NK – £25 OFF for every £100 spent SHOP NOW

Superdrug – deals live across the site SHOP NOW

Sweaty Betty – 25% OFF SHOP NOW

The Body Shop – deals live across the site SHOP NOW

Oliver Bonas – up to 40% OFF SHOP NOW

& Other Stories – 20% OFF SHOP NOW

The Outnet – up to 55% OFF SHOP NOW

The White Company – 20% OFF with code MAGICAL20 SHOP NOW

Topshop – up to 50% OFF SHOP NOW

Trinny London – 10% OFF SHOP NOW

Urban Decay – 30% OFF SHOP NOW

Very – deals live across the site SHOP NOW

Wayfair – deals live across the site SHOP NOW

Whistles – 25% OFF full price SHOP NOW

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