Black Friday 2020 is finally here, so if you’re looking for the very best ways to save on fashion purchases, then you’ve come to the right place.
Not only is it close to Christmas, meaning you can get your shopping done earlier, but it’s also when fashion labels slash prices with considerable discounts sitewide.
With lockdown 2.0 meaning the closure of non-essential shops in England, this year’s event is an online-only affair. There’s no queuing or having to fight for the final discounted dress in your size. Rather, you can shop from the comfort of your own home and use our Black Friday guides to help you.
Whether you’re on the hunt for your Christmas Day outfit or a special necklace for a loved one, there are big savings to be had at the likes of & Other Stories, Asos and Reformation, as well as cult-favourite jewellery brands Missoma, Monica Viande and Astrid & Miyu.
With so many products and such little time to choose, we’ve done the hard work for you and curated an edit of the best deals across everything from outerwear to underwear, and everything in between.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best Black Friday fashion deals
& Other Stories ribbed wool blend hooded sweatshirt: Was £69, now £55.20, & Other Stories
One of our all-time favourite high-street brands & Other Stories is offering 20 per cent off absolutely everything –yes everything! This hoodie has been on our wish list for a while, so we know what we’ll be buying today. The oversized fit looks like it’ll be perfect for colder days when you need an extra layer. While we think the blue will brighten up a dreary day, it also comes in grey, which will go with just about anything in your wardrobe.
Missoma Lucy Williams gold chunky entwine hoop earrings: Was £110, now £82.50, Missoma
It’s unlikely that you’ve seen anyone in the fashion pack unadorned with an item from Missoma’s expansive jewellery collection. As a brand it rules the roost when it comes to affordable and wearable pieces, and it’s a firm favourite here at IndyBest, so we’re glad its annual sale is here.
Go big and bold with this pair of gold plated hoops that have the power to transform any outfit. Upgrade your ear stack further and pair with the gold mini tunnel hoop earrings (was £85, now £63.75) or the gold pave huggies (was £70, now £52.50). With a whopping 25 per cent off sitewide, now’s the chance to invest in your favourite pieces.
Grenson Nanette leather hiker boot: Was £295, now £265.50, Asos
Asos has kicked off its mega Black Friday sale with up to 70 per cent off everything, so there’s plenty of bargains to enjoy. These handmade leather boots have built a cult following thanks to their expertly crafted and on-trend designs that will never go out of style. Grenson doesn’t participate in Black Friday so shopping in Asos’s sale is one of the few ways to score a discount. With a rounded toe, chunky sole and speckled laces, they’re the perfect pair to team with every outfit, smart or casual.
Stone Island blanket anorak: Was £850, now £595, Tessuti
Italian luxury sportswear brand, Stone Island, has become a popular choice for high-quality menswear. Made from 92 per cent wool, this sweatshirt looks like it’s built to last and will see you through many cold seasons to come. Wear with a pair of Stone Island cuffed chinos (was £265, now £189) for the perfect winter outfit.
& Other Stories sheer voluminous sleeve mini dress: Was £80, now £67, & Other Stories
If you’re in the market for a new mini dress, we think we’ve found it. Puff sleeves were everywhere on the autumn/winter catwalk, meaning it’s bang on trend. The cut out detailing on the back is a nice touch, and the velvet finish makes it look far more expensive than it is. With 20 per cent off today, it’s a worthwhile investment that’ll see you through party season. Dress it down with these chunky sole leather Chelsea boots (was £165, now £132).
Zara leather shoulder bag with flap: Was £59.99, now £35.99, Zara
You can thank Bottega Venetta for inspiring the wave of crossiant-style bags we’ve seen this season, and Zara’s take on the trend certainty doesn’t fall short. We love the deep tan colour and the ring strap details, it will be the perfect accessory to show off when we can finally socialise. The shoulder bag is part of Zara’s more conscious range, with leather that was made in tanneries that are Leather Working Group gold or silver certified, an audit that looks at waste management and energy and chemical use.
Sleeper Party Pajama Set with Feathers in Black: Was £217, now £152, Sleeper
Luxury sleep and loungewear brand Sleeper is slashing its prices by up to 50 per cent on some items during the Black Friday week, running through to Cyber Monday.
It has become well known for its feather-hemmed pyjama sets, that adds a bit of fun to all our time spent indoors. They’re so good in fact, they topped our guide to the best women’s loungewear pieces. “This ensemble is anything but dowdy, it feels decadent, chic and sparks so much joy,” said our reviewer.
Topshop Cream Jacket With Black PU Piping: Was £69.99, now £52.49, Topshop
Topshop unveiled that its Black Friday deals that will run through to 29 November with discounts of up to 50 per cent off clothing, shoes and accessories. We’ve got our eye no this cream jacket that has a shearling with contrasting black piping that will ensure even when wrapped up in warm layers, you can still look good.
Dr Martens Leonore Faux Fur Lined Chelsea Boots: Was £149, now £105, Dr Martens
Dr Martens is offering shoppers 30 per cent off selected items in its Black Friday sale and this deal is too good to miss. The Chelsea boot is a timeless footwear classic that will see you through winter and the rest of the year in style. This pair is lined with faux fur to keep your toes cosy, has an air-cushioned sole for maximum comfort and is made from a soft leather that won’t leave your feet blistered.
Ganni leopard print midi dress: Was £400, now £160, Farfetch
This 92 per cent silk dress is pure luxe, a gorgeous power piece that will make heads turn. The cuffed balloon sleeves and tie waist give an elegant fit and silhouette, while the flowing skirt adds a feminine touch. This piece is part of Ganni’s positively conscious range, which means the brand measures the carbon footprint of every item, and then covers the cost to make that footprint carbon neutral.
Astrid & Miyu Wishbone gold-plated ear cuff: Was £39, now £29.25, Astrid & Miyu
If you’re looking for new jewels to add to your collection in the sale, this colourful gold ear cuff is easy to slip on and off, without requiring a piercing. Adding a sparkly impact with minimum commitment, snap it up now while the brand has 25 per cent off site-wide.
Lululemon Align Yoga Pant: Was £88, now £69, Lululemon
Loved for its soft fabrics and durable leggings, Lululemon’s Black Friday sale has kicked off, with discounts across its sportswear and accessories. This pair featured in our review of the best yoga pants which our tester found them to be super comfortable.
“Coming in a huge array of colours, you’re bound to find one that takes your fancy and the high rise design stayed put for the duration of our class. There’s also a handy little zip pocket at the back big enough for a credit card or keys,” they said.
Dalby leather biker jacket: Was £298, now £208.60, All Saints
All Saints’ Black Friday deals have just launched, with 30 per cent off everything. We’d recommend investing in one of its coveted leather jackets while they are discounted, and this one topped our review of the best leather jackets for autumn.
Our reviewer found it to be super soft. It's fully lined, which kept them warm during a downpour, and has deep enough pockets to fit an iPhone 11, AirPods and a face covering, so you can forgo a handbag.
Topshop mom jeans in indigo: Was £40, now £20, Asos
Topshop is one of the most reliable places for denim, so snap up this mom style pair while there is 50 per cent off. High-rise with a slim tapered leg and relaxed fit, they’re a timeless style that can be easily dressed up or down and we think will easily become a staple in your wardrobe.
Topman Considered Khaki Longer Length Puffer Jacket: Was £79.99, now £59.99, Topman
Puffer coats are a no-brainer cold weather essential. Simple throw on in rain or sunshine for dog walks, a stroll in the park or for running errands without catching a chill. This particular style is made from polyester from recycled plastic bottles and can be safely chucked in the wash.
New Look Teal tab front backpack: Was £24.99, now £10, New Look
Here’s a trusty backpack suitable for all outdoor adventures, whether it’s a stroll in the park, a day hike or trip to the shops. It’s got an external zip pocket, and two side pockets for slotting in a water bottle, notebook, phone or whatever you like. This piece is registered by The Vegan Society and is completely animal free.
Realisation Par The Kate in Blossom: Was £185, now £138.75, Realisation Par
Cool-girl fashion brand, Realisation Par, is currently offering shoppers 25 per cent off sitewide with the code “Gratitude”. Known for dominating our Instagram feeds, there’s a treasure trove of silk skirts, bold printed dresses and floral tops to take your pick from. We’ve got our eye on this winter floral dress that’s perfect for pairing with tights and boots.
All Saints pearl sweatshirt: Was £99, now £69.30, All Saints
There's never been a better time to upgrade your loungewear wardrobe, and this ivory pearl sweatshirt is an easy way to look and feel nice with minimum effort. For when you’re out of the house (and social plans are allowed again), you can also pair it with dark jeans, or layer over dresses and skirts too and wear with chunky boots.
Radley Arlington Court medium zip-top backpack: Was £239, now £119, Radley
This versatile piece can be carried as a classic handbag, or worn as a backpack. Crafted in soft leather with a fabric-lined main compartment, this is the perfect accessory to take shopping or for day trips. The cute classic dog charm is detachable so you can pop it on your keyring, and the Radley London dust bag keeps it in perfect condition when not being used.
Karla 2-in-1 slip dress: Was £189, now £132.30, All Saints
If you're tired of the trackies and feel like dressing up, this jewel-toned slip dress is a great go-to and would even make the ideal Christmas Day outfit. Wear with chunky boots and gold accessories for a simple yet put-together look. Cut to a flattering midi length, it’s an easy to style piece that you won't regret buying.
Pandora reflexions mesh bracelet: Was £55, now £44, Pandora
Popular jewellery brand Pandora is offering customers 20 per cent off its entire website. This timeless classic stood out to us the most, and we think it’ll elevate casualwear and eveningwear alike. You’ll have to pay a little extra for rose gold and gold, but whichever colourway you choose, we think it’ll make a very thoughtful gift.
Shoe print dress: Was £119, now £89.25, Whistles
Whistles has launched its early Black Friday deals, offering 25 per cent off full-price items, including dresses, coats, knitwear, shoes and accessories. This long-sleeved mini dress is perfect to wear with tights and boots in the winter or with heels and a clutch bag for a summer wedding next year. Whether it’s for work or play, this is a versatile wardrobe piece.
The North Face Padded Jacket Junior: Was £90, now £75, JD Sports
This jacket is a cold weather hooded essential to keep out the winter chill, is machine washable and shower-proof for rainy days. It's will also be easy to fold up and stow away when kids are indoors but will keep them warm and cosy when outside.
Ultimate longline biker: Was £245, now £183.75, Whistles
If you love an aviator jacket but want a bit more coverage, this is ideal. It still has all the stylish trimming you’d expect, with a faux fur lapel and cuffs, but will skim just below the knee. We’d recommend wearing it with jeans, boots and a colourful cashmere jumper.
French Connection patti leather belted shirt dress: Was £280, now £196, French Connection
Leather clothing is the fabric to be seen in this winter after it dominated the catwalks, and this 100 per cent leather dress is the perfect way to tap into the trend, and with 30 per cent off we can’t believe the price. Wear with black tights and a polo neck, and add a gold chain to break up the monotone. Equally, style it unbuttoned over a pair of your favourite black high waisted jeans.
Chloé Faye small leather suede clutch: Was £980, now £784, Selfridges
Large sale events are the perfect time to make investment purchases of the items you just can’t stop thinking about. We particularly love this small leather crossbody bag for storing your essentials. It’s also available in black (was £895, now £716), and we are particularly taken by the contrasting gold chain. Put this on your Christmas wish list.
Belinda tux detail halterneck jumpsuit in black: Was £225, now £180, Reiss
This versatile jumpsuit, which has £45 off, can be worn can be worn over a black roll neck during the winter and on its own with a strappy colourful heel in the summer at formal occasions. You could even dress it down with a pair of trainers.
Galvan Sienna satin halterneck mini dress: Was £675, now £337.50, Net-A-Porter
Known for its modern evening wear, this mini dress by Galvan is currently half price so snap it up while it’s still in stock. Perfect for a fabulous Christmas day or simply an opportunity to dress up even if you have nowhere to go, the jewel toned satin will make for a luxurious look.
Mango high collar sweatshirt: Was £35.99, now £25.99, Mango
Add a bit of luxury into your loungewear with this pullover that will also pair nicely with jeans and skirts. Stylish yet functional, it’ll keep you feeling cosy at your desk or warm you up after a home workout on your lunch break.
Bibi crossbody bag: Was £129, now £96.75, Whistles
This practical piece deserves a spot in your closet. Made from 100 per cent leather, it will be soft, but hard-wearing and fit all your essentials. The wide strap is adjustable too, so you can also wear it as an oversized baguette bag.
River Island Tie Neck Button Through Dress - Black: Was £55, now £38.50, Very
While the pandemic may well have put a stop to the traditional Christmas party, with throngs of people and booze-filled dancefloors, it doesn’t mean you can't dress up at home. This midi dress has a high neck, pretty button detailing and a bow detail at the neck that’s going to become our go-to LBD.
Joules Weatherly artwork coat, 1 – 12 years: Was £59.95, now £32.95, Joules
Isn’t this the cutest shower proof coat ever? With a fully lined hood and body, storm cuffs, welt pockets and zip guard, it’s practical too. The swing style, rainbow cuffs and sausage dog print make this coat as playful as it is functional.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Amazon Black Friday deals – There will be millions of deals, so check in here for our pick of the best
Best John Lewis & Partners Black Friday deals – With great deals on quality fashion, beauty, tech, kids and homeware brands, it will be a go-to for many
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday tech deals – Whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deal here
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals - There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Struggling to choose which console to buy, or after a new controller or game? Here's our expert guide
Best Black Friday home appliances deals – Now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday beauty deals – Stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping done and dusted, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – Rest easy with big discounts for brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – There's no need to wait until the January sale to get a bargain sofa, wardrobe or armchair
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin