Your ultimate guide to every Black Friday beauty deal worth knowing

·13-min read
Photo credit: Cosmopolitan
Photo credit: Cosmopolitan

Black Friday is almost upon us, and this year we're hoping to see some major beauty deals. From Net-A-Porter to ASOS, via Beauty Bay and Glossier, every one of our favourite retailers is tipped to joined the Black Friday beauty party – and when it comes to keeping you up to speed, we're up to the task.

To save you time trawling the internet until you get a repetitive strain injury, we'll be giving you the scoop on the very best Black Friday makeup, hair, skincare and perfume deals to bag before they're gone.

What is Black Friday?

Unless you've been living under a rock for the past decade, you likely know the answer to this. In short, it's the greatest shopping day of the year, where all your favourite brands and retailers slash prices across the board, just in time for Christmas.

When is Black Friday?

Black Friday always arrives the day after Thanksgiving in the States: this year, it falls on Friday November 26. Set that calendar alert now.

How to bag the best Black Friday beauty deals

There's something about a giant sale that makes us all lose our heads just a little. Be honest: how many times have you been seduced by a healthy reduction, only to come away with a haul of too-small shoes or not-quite-right lipstick shades. We know you've got at-least one dress in your wardrobe with those tags still sadly swinging from the label.

So, this year, it's time to shop smarter – and success depends on preparation. Make a list of the things you really need (or really want), and stay laser-focused on locating those items. Do not be distracted by that nude eyeshadow palette (we know you've already got at-least seven).

Of course, Black Friday is the best day to save big on those spenny items that you can't justify at full price: think hair tools, skin tech devices, and luxury fragrance.

The best Black Friday beauty deals

Beauty Bay

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Phew – there is a lot going on over at Beauty Bay for Black Friday. Clearly not one to mess around, the retailer has already taken up to a massive 50% off so many cult brands, from Cover FX to Makeup Revolution, and even its own already super-affordable make-up line.

Boots

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Yes yes, Boots has blindsided us all by dropping its Black Friday beauty and makeup deals three weeks early. The retailer is going bigger than ever for 2021, launching an entire month of special offers. This is not a drill, guys.

The deals will vary over the days, and right now there are some seriously good ones. Grab YSL'S Black Opium fragrance for half price, take a tonne off this glitzy Fenty Beauty kit, or save a ridiculous £145 on this weighty No7 gift set, which costs just £50 for £195 worth of skincare and make-up heroes.

Lookfantastic

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Lookfantastic has some brilliant offers lined up for Black Friday, and we've had a sneaky preview. On November 26, you'll be able to save a third off the entire Olaplex line (and yes, it really is as good as everyone says it is) as well as skincare favourite Cerave.

Wait, come back, there's more. The Black Friday makeup deals are looking incred too: snip 20% off all your faves from Mac (and bag a free gift while you're at it), 40% off those luxe Nars palettes, and a massive 50% off a Laura Mercier selection.

Kiehl's

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Another genuinely great beauty offer has arrived, courtesy of Kiehl's. Spend £70 on the site right now, and you'll receive an extremely generous gift containing eight (yes, eight) deluxe minis in a reusable make-up bag. Amp up your spend to £100, and receive a rose-quartz roller, too.

Glossier

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Glossier's Black Friday saleis one worth getting up early for. This year, the brand has confirmed it'll be taking 20% off everything on site. And there's more: bag one of the brand's special bundles, and you could save even more.

So that'll be the entire Cloud Paint collection in your basket, will it?

Currentbody

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Currentbody is our go-to destination for all things skin tech, and they're got some treats in store for Black Friday. You'll be able to take 18% off the retailer's viral LED face mask and over 30% off the original face-toning microcurrent tool from NuFace.

Aurelia London

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We've long been in love with this results-driven probiotic skincare brand, and Black Friday is absolutely the time to stock up. Incredibly, the brand will be offering 40% off sitewide as well as plenty of bonus treats: free delivery, double loyalty points, and a special gift with purchase. If you're new to the brand, head straight for the product that started it all, the Probiotic Concentrate.

Aromatherapy Associates

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The Black Friday beauty deals are launching early this year. Everyone's favourite aromatherapy brand has kick-started the shopping extravaganza with 25% off its face and body category. More deals will arrive each week, with some very special offers landing on the day itself, so be sure to keep checking back.

Frank Body

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The brand behind that body scrub is snipping 20% off site-wide this Black Friday. There will even be a generous gift with purchase once you spend £40 (which, let's be honest, won't be difficult).

001 Skincare

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Celebrity facialist Ada Ooi is one of the loveliest experts in the industry, and her baby, 001 Skincare, is a firm favourite of ours. From 22-29 November, you'll be able to save 40% (yes, really) across the entire site. Do not miss out on the face-firming CRYOpress.

This Works

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From Black Friday to Cyber Monday, This Works is taking 25% off its entire site, with special gifts and surprise treats in store too.

Even better, the brand will be giving back by donating £1 from every sale of its Deep Sleep Pillow Spray to Shelter.

Kérastase

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We're not sure where we'd be without Kérastase's anti-frizz Discipline hair mask, which is why we'll be stockpiling it obsessively come Black Friday this year. From November 24-28, you'll be able to save 30% off the entire site – and you'll even get a free travel-sized bottle of the legendary Elixir Ultime Hair Oil.

Illamasqua

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Some of the best Black Friday makeup deals are coming from Illamasqua this year. The brand will be taking a massive 35% off the entire collection: we'll race you to the incomparable Skin Base foundation.

Neom

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Dreamy aromatherapy brand Neom is really delivering the goods this year, dropping a duo of extremely limited-edition candles especially for the occasion. The Feel-Good Vibes and Focus the Mind scents are both ideal for pepping up a sluggish brain come early evening.

And that's not all: throughout the week, there will be plenty of purse-friendly surprises coming our way, including generous free gifts and a brilliant half-price Black Friday Beauty Box.

ESPA

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Everyone's favourite spa brand is taking up to 40% off *everything* on Black Friday this year.

Oskia

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On Black Friday, you'll find 25% discount across all full-size products on the Oskia site – but even more importantly, 100% of the profits made on the day will be donated to Women for Women International.


While we're waiting for the rest of 2021's Black Friday beauty deals to come in, here's a little reminder of the discounts and offers that made us sweat last year...

The best beauty deals of Black Friday 2020

URBAN DECAY

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This was a big one. In 2020, Urban Decay took 40 (yes, that's FORTY) per cent off its famously perfect eyeshadow palettes, including some of those OG Naked palettes you've regretted not investing in ever since they landed.

E.L.F

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Oh, how we love e.l.f: few brands have managed to make affordable make-up such high quality. Last Black Friday we scored 25% off our shopping carts when spending £30 (easy), with the discount climbing up to a ridiculous 40% for Beauty Squad loyalty members.

LOOK FANTASTIC

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Look Fantastic went big last year, taking up to 50% off so many stellar brands. You could snap up a perfect highlighter palette at half price (starring Anastasia Beverly Hills no less) or score 25% off Medik8's derm-approved skincare, including those legendary retinol creams.

What's more, the retailer launched an extra-special Black Friday Beauty Box. Costing just £35, it was packed with £155 worth of brill products from the likes of Living Proof, Dr. Dennis Gross, Dr. Brandt and Eyeko.

CHARLOTTE TILBURY

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Glam queen Charlotte Tilbury doesn't do anything by halves, Black Friday included. Last year, she revealed a brand-new set of deals every day throughout the week, with up to 50% discount on some seriously big steals.

CURRENTBODY

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Currentbody is the best place to buy all your skin tech, from epilators to cleansing tools, and their Black Friday sale is not to be ignored.

There were so many genuine bargains to be had in 2020, from a half-price Clarisonic Mia Set to a Sensica IPL hair-removal device at 55% off.

MAC

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MAC treated us to an early Black Friday sale last year, with 20% off absolutely everything, from the iconic Strobe Cream to that legendary Retro Matte Ruby Woo lipstick.

GHD

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GHD's Black Friday sale is the first place you should head if your tools are starting to sound a little creaky. Last year, there was up to 20% off everything from the classic Air hairdryer and the Original IV Straightener to the sell-out Glide hot brush (yes, really).

ASOS

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It goes without saying that Asos is a Black Friday treasure trove, but you're bound to get lost in those endless pages of product. Side-step the average deals and head straight for the beauty big hitters: last year, we saved almost half-price on Benefit palettes, MAC Foundation, and the entire Olaplex line. You're welcome.

SPACE NK

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This is one Black Friday beauty sale really worth waiting for. Space NK never lets us down, and in 2020 they gifted us £25 off every £100 spend, meaning you can save serious cash on those investment-worthy devices and cult fragrances.

ARMANI BEAUTY

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Armani Beauty had a great charitable initiative last year. Marking the Blue Friday campaign, the brand donated 30% of every sale on the site to its Acqua for Life initiative, which delivers access to drinking water for those most in need across the globe.

AVEDA

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Everyone's favourite eco haircare line also took a generous 25% off its entire site for this week only.

ESCENTUAL

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Escentual wasn't messing around when it came to the Black Friday reductions last year – the retailer took an incredible 50% off so many great products.

Our advice? Head straight for the premium make-up section, where you'll be able to bag some beautiful products from the likes of Givenchy, Guerlain and Benefit with pleasingly teeny prices.


CONTENT BEAUTY + WELLBEING

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Content has long been the ultimate destination for eco-friendly, sustainable and natural beauty brands. Last Black Friday, the retailer offered a tiered discount: spend £40 to receive 15% off, £100 for 20% off, and £300 for 25% off. With brands such as Tata Harper and Kjaer Weis on board, you'll be able to tick off every name on your Christmas list.

LIBERTY

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If you're after a new signature scent, or fancy investing in a luxe candle, Liberty is the place to head come Black Friday. The retailer boasts a famously good fragrance department, and last year there was up to 20% per cent off a huge selection of products. Go classic with a can't-go-wrong candle from Diptyque, or invest in Le Labo's truly cult Santal 33 scent, which is pretty-much never on sale.

BIRCHBOX

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Over at Birchbox, you could bag 20% off so many great beauty brands, including our favourite Amika haircare. We'll race you to the Flash Instant Shine Mask.

What's more, subscriptions to its legendary beauty box were also on sale, with your first two boxes costing just £7.

L'OCCITANE

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L'Occitane gave a little back last Black Friday by donating £1 from every hand cream sold to Pur Projet: a charity working to plant more trees in the UK. You also received a 20% discount across the site.

LA MER

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Yes, even legendary skincare line La Mer got involved in Black Friday last year. When you spent £200, you received a beautiful 7-piece set containing the brand's most iconic formulas, all tucked away in a limited-edition make-up bag.

001 SKINCARE

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001 Skincare is a beautiful line based on the principles of traditional Chinese medicine, created by the woman behind Rooney Mara's crystal-clear glow. Last year, you could save a pretty significant 30% off everything on the site. Be sure to grab the brilliant CryoPRESS: it's the biggest and best face-freezing roller around.

ORIGINS

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You could save 25% off sitewide at Origins last year: good news for all those loyal Ginzing fans. (A tip: try the glow-inducing serum.)

GLOSSYBOX

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Everyone's favourite beauty subscription box always goes big on Black Friday, and last year was no exception. New subscribers were able to get their first box for the tiny price of £8.50, with plenty of flash deals and offers landing throughout the weekend too.

PAI

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To use Pai's best-selling Rosehip Bioregenerate Oil is to love it, and last Black Friday loyal users bagged a hefty discount on those coveted bottles. Yes, everyone's favourite sensitive-skin brand reduced everything on its site by 25%, with £1 from every product sold being donated to Black Minds Matter.

NARS

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The brand behind everyone's favourite blusher took 20% off sitewide, increasing to 30% when you spent £150. Easily done...

FOREO

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If you haven't got yourself a Foreo gadget yet, Black Friday is the time. Last year, you could save up to 35% on the Luna, UFO and Issa collections, including the game-changing LED-powered UFO 2 and its accompanying masks.

TAN-LUXE

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Ok, this one was HUGE last year. Unbelievably, one of our favourite tanning lines took 50% off everything on its site for Black Friday. If that doesn't impress you, how about 70% off both shades of the Wonder Oil, Butter, and The Water?

If this doesn't get you excited, we're not sure what will...

ISLE OF PARADISE

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...Clearly not wanting to be outdone, Isle of Paradise seriously raised the game last year too. This body-positive tanning line stripped up to 70% off everything – including those frankly iconic Self Tanning Drops.

DIPTYQUE

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We all know that a Diptyque candle isn't just for Christmas, but investing in those black and white votives does feel especially tempting at this time of year. Last Black Friday, there was an extra-special reason to treat yourself, as the fragrance house launched a limited-edition version of its iconic berry-sweetened Baies candle, with 15% of the profits being donated to the World Health Organisation as part of the COVID-19 Solidarity Response Fund.

CHANTECAILLE

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Prepare yourself for Chantecaille's biggest discount of the year. Last Black Friday, you could save a huge 25% across the site with the code Cyber25. Our advice? Head straight for the legendary Rose de Mai line.

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