Best Black Friday Amazon deals 2018


Black Friday is almost here, meaning major retailers are already slashing prices on everything from tech to fashion to kick off the Christmas shopping season.

But there’s no need to battle through the high street anymore – with online giants such as Amazon offering some of the best deals around, you can bag a bargain from the comfort of your sofa.

Amazon's huge ten day sale begins from midnight Thursday 16 November and runs until 25 November. The online retailer's sale is set to include major discounts on everything from electronics to this year’s must-have toys, games, fashion, jewellery and beauty products.

Throughout the period, you can expect to find "Deals of the Day" which are featured for just 24 hours, "Lightning Deals" that are featured for several hours and "Best Deals" which can run for up to two weeks.

Here, we’ll be doing all the hard work so you don’t have to by reporting all the latest Amazon deals as they appear below. So keep checking this page to stay on top of the best offers.

Amazon devices

Amazon offers discounts on all its own-products during the whole of the Black Friday period. We've picked out the best deals on everything from the Echo Dot to the Fire TV stick.


The Echo model got a re-vamp this year with the release of the Echo Plus, which has a smart home hub built in. The standard Echo model is more powerful than the Echo Dot, it's the middle ground option between the Plus and the Dot.

Echo (2nd Gen) Smart Speaker with Alexa – was £89.99, now £54.99

Echo Plus (1st Gen) – was £139.99, now £89.99

All-new Echo Plus (2nd Gen) – was £154.98, now £109.99

Echo Dot

The Amazon Echo Dot is the smallest speaker of the Echo family, it's more compact but offers less sound than the Echo. But you can plug the Dot into an external speaker, and it's a great deal cheaper.

All-new Echo Dot (3rd Gen) – was £49.99, now £24.99

All-new Echo Dot (3rd Gen) and Amazon Smart Plug Bundle – was £74.98, now £34.98

Echo Dot (2nd Gen) – was £49.99, now £19.99

Echo Spot

Arguably the cutest among Amazon's smart speaker selection, the Echo Spot is designed to suit any room. You can call friends, set a music alarm, watch video clips, check the weather and more.

Echo Spot – was £119.99, now £89.99

Fire Tablet

Known for their affordability and functionality, Amazon's Fire tablets are hugely popular with all age-groups. The Kids Edition version is definitely worth a place on your children's Christmas list.

Fire Tablet with Alexa, 7” Display, 8GB – was £49.99, now £29.99

Fire Tablet with Alexa 10", 32GB – was £149.99, now £99.99

Fire Stick TV

With over 10,000 apps and games including Netflix, ITV Hub and BBC iPlayer with access to millions of websites such as YouTube and Facebook, the Amazon Fire TV stick instantly turns your TV into a smart device.

Fire TV Stick 4K and Echo Dot – was £89.98, now £44.98


Kindle e-books continue to soar in popularity with new models of varying screen and storage sizes on the market.

All-new Kindle Paperwhite 6", 8GB – was £119.99, now £89.99

Kindle Paperwhite essentials bundle including Kindle Paperwhite 8GB, Amazon leather cover and Amazon powerfast 9W power adapter – was £172.97, now £132.97


Black Friday is the ideal time to buy larger household items such as TVs, where discounts are often large enough for you to make a great saving. From Sony to Toshiba, here are the brands with the best deals.

Phillips 50" 4K UHD Smart TV with HDR Plus – was £700, now £450

LG 55" 4K HDR Smart LED TV with Freeview Play – was £949, now £517

Samsung 40" 4K Ultra HD Smart TV – was £529, now £365

Philips 65" 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £800, now £599

Phillips 55" 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £700, now £479

Philips 75" 4K Ultra HD Android Smart TV with HDR Plus and 3-Sided Ambilight – was £2,500, now £1,999


Bag yourself a pair of high-quality headphones with the latest offerings from big brands like Sony, Bose and many more.

Beats by Dr Dre EP On-Ear Headphones – was £89.95, now £45

Sony Hi-Res On-Ear Headphones with Heavy Weight Bass and Beat Response Control – was £230, now £149.99

Beats Studio3 Wireless On-Ear Headphones – was £299.95, now £240.98

Bang & Olufsen Beoplay H4 Wireless Headphones – was £249, now £189.99

Jabra Elite 45e Wireless Earbuds with Memory Wire and One-Touch Amazon Alexa – was £89.99, now £69.99


Microsoft Surface Pro 6 12" Tablet Intel Core i5 8GB RAM – was £1,029 now £749

Samsung Galaxy Tab A 10" 2GB RAM 32GB – was £229 now £169.10


Whether it's for work or play here are the best Black Friday offers on all the latest laptops.

Lenovo IdeaPad 14" Notebook, Intel i5 8GB RAM 256 GB – was £679.99, now £479.99

ASUS VivoBook 17" Laptop, Intel i5 8GB RAM 128GB – was £999.99, now £699.99

Microsoft Surface Pro 6 12.3-Inch Tablet, Intel Core i5, 8 GB RAM, 256 GB – was £1299.99, now £899

Acer Aspire Gaming Notebook, Intel Core i5 8GB RAM 1TB – was £749.99, now £599.99

Asus 11.6” Laptop, Intel Celeron 3350 Processor, 2GB RAM, 32GB – was £229.99, now £159.99

Apple 13” Macbook Pro with Retina, Intel Core i5 Processor, 8GB RAM, 256GB: low price £1,213

Video Games

Love gaming? Then you're in luck because Amazon has some great offers on a wide range of consoles, games and accessories.

Marvel’s Spider-Man PS4 – was £44.99, now £28.99

Fifa 19 on PS4 – was £48.53, now £34

Fifa 19 on Xbox One – was £46.40, now £34

Horizon Zero Dawn PS4 – was £44.99, now £24.99

Far Cry PS4 – was £45.99, now £24.99

Mario Kart 8 Deluxe Nintendo Switch: Low price: £41.99

Luigi’s Mansion Nintendo 3DS: Low price: £33.10

Red Dead Redemption 2 PS4: Low price: £49.99

Camera deals

Whether you're looking for a camera or all the accessories, Amazon has some of the best Black Friday offers. And we've made them easy to find by picking out the best ones.

Fujifilm X-A3 XC16-50mm Camera – was £399, now £299.99

Canon EOS 4000D Camera – was £369.99, now £255

Canon IXUS 185 Digital Camera – was £119.99, now £79.99

Beauty and grooming deals

There are plenty of beauty and grooming discounts on offer on everything from shavers to electric toothbrushes. Keep checking back for the most updated deals.

Phillips Lumea Prestige IPL Hair Removal Device – was £575, now £299

BaByliss Smooth Vibrancy 230 Hair Straightener – was £75, now £31.49

Oral-B Smart 4 4000N CrossAction Electric Toothbrush – was £129.99, now £52.06

Oral-B Smart 5 500 CrossAction Electric Toothbrush – was £169.99, now £49.99

Oral-B Pro 2 Cross Action Electric Toothbrush – was £80, now £29.98

Panasonic EH-NA65 Hair Dryer – was £109.99, now £54.99

Paco Rabanne Lady Million Eau de Parfum Spray for Women 50 ml – was £58.50, now £38.65

Remington Curl Revolution Automatic Hair Curler – was £99.99, now £44.99

Revlon RVHA6475UK Perfectionist 2-in-1 Dryer – was £49.99, now £25

Home and kitchen deals

Kit out your kitchen just in time for Christmas with the latest discounted coffee machines, food processors and more.

Nescafé Dolce Gusto Jovia by De'Longhi Coffee Machine – was £89.99, now £29

Nespresso Lattissima Touch Automatic Coffee Machine – was £279.99, now £149

De'Longhi Dedica Style Traditional Pump Espresso Machine – was £219.99, now £124.99

Bosch Tassimo Vivy 2 TAS1402GB Coffee Machine – was £107.49, now £34.99

De'Longhi Magnifica ESAM 4200.S Bean to Cup – was £449.99, now £249.99

Shark Upright Vacuum Cleaner – was £349.99, now £198.99

Shark Corded Stick Vacuum Cleaner – was £249.99, now £178.99

Philips Azur Performer Plus Steam Iron – was £80, now £38.99


A versatile gift, here are the best boozy deals Amazon has to offer.

Edinburgh Gin Rhubarb and Ginger Liqueur – was £16.95, now £13.25

Maker's Mark Bourbon Whisky – was £29.12, now £20.70

Tattinger Brut Reserve Non Vintage Champagne – was £38.50, now £26.25

Kraken Black Spiced Rum – was £25.96, now £17.49

Absolut Raspberri Flavoured Vodka – was £21, now £15

Baby and child

From Tommee Tippee bottles to kids' tablets and toys, you can save up to 35 per cent on products for your little ones with Amazon.

Silver Cross Jet Stroller – was £275, now £200

Britax Romer Adventure Group Car Seat – was £65, now £32.50

Flykids Lightweight Pram Buggy: Low price – £79.99

Disney Baby Mr Ray Ocean Lights Activity Gym – was £79.99, now £65.75

Braun No Touch Plus Forehead Digital Thermometer – was £52.99, now £42.66

What is Amazon Prime?

For the purposes of Black Friday, signing up to Amazon Prime will mean you get exclusive first access the Lightning Deals, as well as potential further discounts on other products and speedy delivery of purchases. Although Amazon hasn’t announced any Black Friday deals yet, being a Prime member will certainly give you an advantage when it comes to 24 November (and the deals beforehand).

There are plenty of other benefits to signing up to this subscription service though, including access to thousands of movies and e-books, next-day delivery on Amazon purchases, and your very own Prime Day, where members have access to a series of flash sales. You can even buy your groceries online too, through Amazon fresh.

It costs £79 a year to be a member but students get a discounted price of £39. There’s a free trial to test the service if you don’t want to pay without trying it out first.