When it comes to food and drink news, this year is off to a pretty good start. Baileys announced a strawberry and cream liqueur, Asda has been selling heart-shaped crumpets and Percy Pig doughnuts are officially a thing. Now, Ben & Jerry's has announced the launch of a brand new flavour and it combines two of our favourite things - cake and ice cream.
To celebrate its 40th birthday, the brand has introduced Ben & Jerry’s ‘Birthday Cake’ in supermarkets around the UK, and yes, it sounds delightful. The vanilla cake batter ice cream is mixed with pink frosting, strawberry swirls and cake pieces. So, all the ingredients that make a cake delicious - and they are Fairtrade-certified, too.
Speaking about the new product, Ben & Jerry’s Flavour Guru Catherine Goffinet said: "We love sharing our celebrations here at Ben & Jerry’s, so we decided to create a slice of something extra special. ‘Birthday Cake’ is loaded with everything we love about cake; frosting, strawberry swirl, and moreish mouthfuls of sponge cake pieces too. We think it’s the perfect excuse to celebrate!"