We've all done slightly obscure things in the name of beauty. Scroll through your social media feed and you'll notice some people trialing out the weirdest of hacks, from using lube as a primer to cling film to apply make-up.
Of course, the majority of these bonkers 'trust the process' routines are not that practical and don't give results. There are, however, a few exceptions to what we'll be tempted to try such as Bella Hadid's facial ice bowl.
Make-up artist and friend of Hadid, Isamaya Ffrench, posted a clip of the 25-year-old model plunging her bare face into a bowl of ice cubes on Instagram. "It's called ice bath by Bella Hadid," the model joked before submerging her face into the water.
While some might view this as an extreme form of skincare, Hadid's method is actually a pretty tried-and-tested method of cryotherapy or 'skin icing'. It's long been a method used in Korean skincare, as well as having a line of loyal celebrity converts such as Joan Crawford and Jennifer Aniston.
The reason? Skin icing is pretty effective at de-puffing, reducing inflammation and improving blood flow, instantly making the face appear brighter and more toned.
Hadid has always remained private when it comes to what skincare products she uses to get her flawless complexion, recently revealing that she had undergone a nose job when she was 14 but that, despite much speculation, she's never had fillers.
If you want to try the trend for yourself but don't quite fancy a face full of ice first thing in the morning, cryotherapy tools have been having a popularity surge of late, allowing you to reap the benefits of skin icing without the extreme face-submerging element.
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