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Bella Hadid is the latest name to be announced as part of the Victoria's Secret Collective. But, unlike the other women who have signed up to front the new-look version of the lingerie label – including actress Priyanka Chopra and athlete Megan Rapinoe – this is not Hadid's first time working the brand. In fact, she is making a return many months after choosing to no longer collaborate with Victoria's Secret, and after speaking out against her experiences with the company.
Like many models who worked for the American lingerie giant, Hadid left feeling that she no longer wanted to be a part of what it represented. In fact, it took her over 18 months to even take a meeting with Victoria's Secret when they approached her about joining what it is now calling its Collective, where it is professing to champion women and a positive body image.
'Yeah, absolutely,' Hadid told Marie Claire US about whether or not she was hesitant about working with the label again. 'It took me almost a year and a half to take the meeting with them. Even having that conversation was very complicated for me because of the way that I had felt in the past. But they came to me with a big presentation about everything that they've changed, the way that they're moving forward with not only body diversity, but diversity of women in general.'
Hadid added that she really feels very strongly that the brand has changed for the better – and that the atmosphere on set is now completely different.
'It was really about taking my power back and having the power over my body be released to myself again,' she said. 'I think the beauty of what Victoria's Secret is as a collective is about the conversation.'
'All of us together, Paloma [Elsesser], Adut [Akech], when we sit on set, we're just grateful for how we feel supported now, instead of how we used to feel, when it was a lingerie company that used to be run by men for men. I just look around [on set] and I feel empowered again. I feel empowered in lingerie, instead of feeling like my body is some sort of money maker.'
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