Bella Hadid has been tapped as the latest "beauty muse" for Charlotte Tilbury.

On Wednesday, the make-up maven announced that the American model has signed on to be the face of upcoming campaigns for the cosmetics giant.

In a statement, Charlotte described Bella as "utterly mesmerising".

"I have always been on a mission to empower everyone, everywhere - to unlock their inner confidence to make their dreams come true! I love that Bella shares this belief - she is a pioneer for positive change and puts her whole heart into everything she does," she gushed. "Bella understands the power of make-up to create confidence and together we want to inspire everyone around the world to feel the same - because when you feel your most beautiful and confident you can conquer your world."

Bella follows in the footsteps of previous brand ambassadors such as Kate Moss and Phoebe Dynevor.

Reacting to the partnership, the 26-year-old insisted that she never leaves home without her favourite Flawless Filter foundation from the brand.

"I have admired Charlotte for years, she is a true creative force and we both share a passion for empowering confidence and creating a meaningful beauty community," she added.