The best autumn/winter 2017 beauty campaigns

The most talked-about autumn/winter 2017 beauty campaigns

The campaign focuses on the negative stories and comments that beauty bloggers and influencers have experienced due to their love of make-up. The campaign aims to show real people who love make-up and aren't ashamed to admit or show it.

The new campaign for Tom Ford's Boys & Girls Collection – a twist on the original Lips & Boys range – has been revealed.

The collection contains 100 lipsticks in a range of shades and textures, still named after important individuals in Tom Ford's life. This time, though, the campaign not only reintroduces us to the updated "Boys" shades, but also introduces us to the "Girls" – 50 entirely new shades.

Dior's campaign for the new, updated Miss Dior fragrance, featuring Natalie Portman, has been unveiled.

The visual love story, directed by Emmanuel Cossu, shows Portman experiencing the highs and lows of being in a relationship, before ending with the question, "And you, what would you do for love?".

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The print campaign for Chanel's new fragrance, Gabrielle Chanel, has finally been revealed. The striking image of Bazaar's September cover star Kristen Stewart, who was unveiled as the face of the fragrance in May, was captured by the photographer Karim Sadli, who wished to "convey the [scent's] very modern message, inviting all young women today to live freely, by and for themselves".

A campaign film directed by Ringan Ledwidge will be released later this year.

Gucci used its Instagram account to share the official campaign for its new fragrance, Gucci Bloom, ahead of the launch in Boots on 16 August and worldwide on 1 September.

Shot by Glen Luchford, the campaign features the actress Dakota Johnson, the model Hari Nef and the artist Petra Collins as they are transported from the daily grind of the city into a beautiful, flourishing garden.

It's official: 2017 is the year of Bella Hadid. The model is the new face of Nars' autumn/winter 2017 campaign, alongside Justin Gossman.

The rock'n'roll-themed campaign focuses on the new Nars hero products: Powermatte Lip Pigment and the Highlighting Bronzing collection.

"The model brings the product to life and gives it an identity, so matching the right model with a product is very important," says François Nars, the founder and creative director of his eponymous brand. " I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product."