De Beers collaborates with three emerging talents to celebrate love and sustainability

Jessica Davis
·3-min read
Photo credit: Courtesy of DeBeers Group
Photo credit: Courtesy of DeBeers Group

From Harper's BAZAAR

Luxury British jeweller De Beers has collaborated with three emerging designers to create a collection that celebrates love and sustainability, through the lens of the next generation.

Entitled ReSet Forever Love, the capsule is a one-of-a-kind collection featuring rings, necklaces and a brooch that incorporates rough and polished De Beers diamonds, sourced sustainably to ensure it has a lasting positive impact for people and the planet.

The three Central Saint Martins graduate designers involved – Kristina Ferenchuk, Ami Masamitsu and Louis Tamlyn – were handpicked by the De Beers Group for their creative interpretation of the brief and their commitment to sustainable practises.

They were each challenged to create jewellery that represented the concepts of ‘love’ and ‘forever’ in the 21st century, bringing their personal creative style to the design of each piece.

Below, we meet the three designers:

Kristina Ferenchuk

Photo credit: Courtesy of DeBeers Group
Photo credit: Courtesy of DeBeers Group

"Through my collection, I wanted to approach ‘love’ and ‘forever’ as something that is ever-changing and ever-evolving," Ferenchuk told Bazaar. "Because I'm obsessed with anything mechanical, my 18ct white gold necklace and ring each have a polished diamond on one side and a rough diamond on the other, that can be rotated according to how you feel. We all have raw and polished aspects to ourselves, so this is a playful reminder that all sides of your character should be embraced and celebrated."

The intricate pieces represent the idea that love is no longer an idealised perfection – it constantly evolves, which is reflected in her pieces. They provide a playful reminder that the raw and refined sides of your character should be embraced and celebrated.

Ami Masamitsu

Photo credit: Courtesy of DeBeers Group
Photo credit: Courtesy of DeBeers Group

“Through my research, I was drawn to vintage engagement rings, which is like a fragment of past love that is on a continuous journey to the present and future. My piece is a reclaimed vintage 18ct gold engagement band and a single polished diamond, both encased in clear acrylic. My hope is that this modern, deconstructed symbol of love from the past, will forever be passed down and preserved for the future,” Masamitsu told us, noting that an antique is an expression of sustainability by re-using the beautiful materials that already exist in the world.

Louis Tamlyn

Photo credit: Courtesy of DeBeers Group
Photo credit: Courtesy of DeBeers Group

Tamlyn's designs took a classic symbol of love and reinterpreted it through a contemporary lens.

"I like to take mundane, traditional topics and challenge myself to find a fresh perspective," the designer told us. "My collection responds to the idea of love and forever by reimagining a famous icon - the love heart. My enamelled necklace features two polished diamonds and takes inspiration from a 14th century manuscript where the classic love heart symbol was first depicted. The second piece is an abstract heart-shaped silver brooch, set with rough diamonds.”

To mark the launch of the collection, De Beers will donate £10,000 towards the Provenance Award, which supports skill development for up-and-coming jewellery design students from the company’s four producer partner countries – Botswana, Canada, Namibia and South Africa.

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