While one person's holy grail makeup item might be mascara and another's a classic red lipstick, there's one thing that everyone is pretty unanimous about in 2020: glowy skin is in. Yes, a matte complexion feels decidedly '90s in an era where highlighters and radiance-boosting primers top the lists of best-selling beauty products. So it's of no surprise that face powder—a staple of my 2005 beauty routine—has fallen distinctly out of favour, with many beauty editors and fashion girls renouncing it all together.
But I've got news for you: Some of our favourite A-listers have been using face powder all along—and it might just be the key to why their makeup always looks so damn good.
Turns out, celebrities like Jennifer Lopez, Victoria Beckham and the makeup artist behind Meghan Markle's wedding day beauty look, all swear by Laura Mercier Translucent Loose Setting Powder (£30) for keeping makeup looking good all day long.
That's right—the cult, award-winning makeup product never went anywhere thanks to the way that it glides onto skin to minimise pores and fine lines and smooth skin without adding weight or looking cakey. Basically, it's the perfect powder for people who don't like powder.
Keep scrolling to see what the celebrities think of it and to shop the basic makeup product for yourself.
If even Jennifer Lopez, the queen of glow, swears by this powder for keeping makeup in place—without compromising her trademark radiance—then it must be good. Marie Claire recently reported that J.Lo is a fan of the cult product, claiming that "unlike some powders, this locks makeup in place for 12 hours whilst retaining a natural, luminous-looking finish."
Making the lineup for VB's beauty picks when she's "trying to get fresh looking skin" proves that this isn't a powder that's formulated to mattify but rather blur pores and reflect light for a natural, healthy skin finish.
I caught up with Meghan Markle's wedding day makeup artist Daniel Martin earlier this year where he revealed that the Laura Mercer Translucent Loose Setting Powder was a staple in his kit. The key to using it so you still look as dewy as the Duchess? Only apply it to your T-zone so the rest of your skin still has a lovely shine.
Shop the Laura Mercier Translucent Powder
Laura Mercier Translucent Loose Setting Powder (£30)
This translucent formula suits all skin tones, as it's totally invisible once applied.
Laura Mercier Translucent Setting Powder Glow (£30)
Still not convinced? This radiant version contains pearl pigments for a soft-focus finish with extra glow.
Laura Mercier Secret Brightening Powder for Under Eyes (£23)
Created specifically for under-eyes, this finely milled powder brightens the appearance of all complexions instantly—no matter how tired you are.
This article originally appeared on Who What Wear
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