This bargain supermarket vodka is the 'best in the world'
An affordable vodka sold by Co-op has beaten luxury brands like Belvedere and Nikka to be crowned the world’s best vodka. Yes really.
The vodka, which retails at £12.49, proved that quality needn’t cost the world as a panel of experts agreed that the own label tipple is one of the best on the market.
Co-op’s award-winning spirit was in excellent company with other winners which cost up to four times as much, such as Belvedere and Nikka Coffey Vodka retailing at £38 and £42 respectively.
There were 1,500 spirits from nearly 70 countries in the competition as expert judges’ blind tested each entry. Among the winners, Co-op’s Irresistible French Grain Vodka (£17.49) also won silver.
Simon Cairns, Co-op’s Category Trading Manager for beer, wine and spirits, said: "We’re proud to be bringing home the trophy for our English-produced vodka beating many worldwide rivals."
Entries to the prestigious wine competition are judged by some of the biggest names in the industry who recognised the retailer for the quality of its wine and fizz range.
The competition also praised Co-op for its outstanding achievements made in the last year, including landing the biggest ever Fairtrade wine deal in the UK after it converted 3.5million litres to the ethical label helping to grow the market.
Judges said: "Co-op has had another very strong year… They have shown real innovation in their sourcing as well as continuing to support Fairtrade."
Co-op’s vodka award comes a year after Lidl’s £13.99 vodka won gold at The Grocer Drink Awards, beating the expensive Russian Standard Platinum to the title.
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