Toymaker Mattel have unveiled a new line inspired by the highly anticipated film, Barbie.
Created in partnership with Warner Bros. Pictures, the upcoming movie debuts on 21 July 2023. The line of Barbie the Movie dolls features looks fans will see in the movie, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond.
The collection emulates the Barbiecore and Ken-ergy felt in the feature film, from their first-look outfits to the matching sets worn in the movie. Best of all – the collection features several recognizable and must-have accessories, including a mini replica of Barbie’s three-story DreamHouse from MEGA and a stunning pink RC Corvette from Hot Wheels.
“Barbie the movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “The new line of Barbie the movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!”
The Mattel collection of the movie Barbie products is available in collectable packaging and will be at retailers nationwide and/or Mattel Shop with dolls from £44.99, starting 1 June.