Balenciaga has announced plans for its upcoming couture show this July, which will take place in one of the house's historic salons, which has been restored for the occasion.
The show – which will see Balenciaga present its first couture collection in 53 years – will take place at a fully restored version of founder Cristóbal Balenciaga’s original couture salon, which has been closed for five decades, although the house does still have a store downstairs.
And, if Balenciaga's first couture show in over half a century wasn't exciting enough, the occasion will also mark the return of in-person fashion shows for the entire couture schedule as rules in France slowly ease around social distancing amid the pandemic.
"Haute couture is the very foundation of this house, so it is my creative and visionary duty to bring couture back," creative director Demna Gvasalia said in a statement about the news last January. "For me, couture is an unexplored mode of creative freedom and a platform for innovation. It not only offers another spectrum of possibilities in dressmaking, it also brings the modern vision of Balenciaga back to its sources of origin."
Balenciaga's most recent couture collection was presented by the house's founder, Cristóbal Balenciaga, in 1968, shortly before he closed the doors to his atelier.
Exceptional sales and a strong creative vision from Gvasalia have allowed the brand to invest in this new area of the business, Cédric Charbit, president and chief executive officer of Balenciaga, told WWD at the time of the announcement, explaining that a dedicated team would be put together.
Gvasalia has helmed Balenciaga since 2015 and recently stepped back from his own label Vetements, giving him a full-time focus on Balenciaga and this new adventure into the world of couture.
In need of some at-home inspiration? Sign up to our free weekly newsletter for skincare and self-care, the latest cultural hits to read and download, and the little luxuries that make staying in so much more satisfying.
You Might Also Like