Halloween is a magical time - when the kohl eyeliner pencil from your teenage days is actually useful, when there are novelty contact lenses in abundance, and when fake blood flows freely.
And ASOS recently decided to hop aboard the fake blood train, with bright-eyed innocence, it turns out, as the internet - and any of us with our eyesight intact - have ruined one of their Halloween accessories with our horrible, dirty minds.
Look carefully. Can you see something a bit wrong with this ‘blood’?
If not, you deserve some kind of an award, because instead of blood (which tends to be, you know, red) it looks a lot like a different bodily fluid.
We’re just going to go ahead and say it - it’s basically an ejaculate necklace.
Perhaps there’s a demand for sex-fluid-themed accessories on the market - who knows - or perhaps it was a hasty decision to make a piece of jewellery glow in the dark.
Either way, Reddit is particularly amused, calling it a “jizz choker”, which is exactly what it is.
If you’re planning on buying it, keep in mind that the item’s description suggests you ‘avoid contact with liquids’.
Sorry, we had to.
What do you think about ASOS’ beautiful necklace? Tweet us at @YahooStyleUK.