ASOS is selling a silver ear piece designed to look like wireless headphones.
The “faux headphone ear piece in silver tone”, sold as part of the ASOS Design line, mimics the look of wireless in-ear phones.
It is available as a single piece for £6, or two for £12.
Wireless earphones such as Apple AirPods, which retail for £141, have a cult following. While the design was initially met with incredulity, their subtle but distinctive appearance is now regarded as a “status symbol” according to The Guardian.
“The butt of the joke is not the AirPods themselves but the wealth and status of the people who wear them,” reads the article.
But people are mocking ASOS’s nod to the fashionable device, which has no apparent practical purpose.
The product first attracted attention on @asbos_sos, an Instagram account dedicated to mocking ASOS products.
Twitter users later took to the platform to mock the wireless earphones, with one person declaring anyone who buys them is a “total idiot”.
I can buy fake wireless earphones for only slightly more money than wired ones thanks to ASOS pic.twitter.com/LAyS1XEawY
— juicy on the butt (@NotUrSpaghetti) October 10, 2019
— Carla Mitchell (@dizzymitchell) October 6, 2019
If u can’t afford AirPods don’t worry Asos got you covered with actually fucking fake earphones like 🤯 pic.twitter.com/DMOdZbJQIr
— shanna (@shanna__will) October 2, 2019
SHUT...THE...FRONT...DOOR 😂😂😂fake AirPods on ASOS that can’t even play music pic.twitter.com/E1fwvTF159
— Gerg Washingtooth (@FuckNathaniel) October 5, 2019
However, a screenshot shared on Twitter from the ASOS Facebook page suggests the ear piece has at least one purpose: it may deter others from speaking to you.
Ye or just wear actual earphones ?? Wtf asos pic.twitter.com/LpT2oyOMz9
— aoibh (@aoibhmq) September 24, 2019
This isn’t the first product to attract a backlash. Earlier this year, a ‘lucky cat’ bra sold on the website proved to be a source of hilarity on social media.
Then there was a £68 “bubble wrap dress” by streetwear label, Jaded London, but some shoppers had their doubts about.