We may have only just scrubbed the fake Halloween blood stains off, but November is here and – in the fashion world – that means only one thing: the Black Friday sales are here! With amazing discounts from some of our favourite brands (& Other Stories, Free People and Reformation) and luxury retailers (Net-A-Porter, Selfridges and Harvey Nichols), you’re in for a treat. Whether you’re looking to gift yourself or nab an early Christmas present for a loved one, you’re spoiled for choice. From stomping boots to puffer coats, floral dresses to wear-anywhere gold jewellery, there’s something for everyone.
Click through to shop our selection of the best of Black Friday 2021. Whether you’re after a glittering gown or a cosy cardigan ahead of the festive period, the Black Friday sales have plenty of options on offer this November. From high street stores to high fashion labels, the annual event promises big discounts for a short time.
To help you wade through the best deals on offer, we’ve rounded up everything you need to know in one handy guide.
Our top picks from Black Friday 2021
From refreshing our wardrobe staples to finding the perfect Christmas party dress, these are the pieces on our own Black Friday wish list…
The Refinery29 guide to Black Friday 2021’s top fashion sales
For Black Friday 2020, COS chose to discount wardrobe staples – 30% off its ‘7 Day Wardrobe’ edit, packed with its ever chic, Scandi, minimalist designs. This year, COS will continue to offer discounts up to 25% on all your winter essentials, starting Thursday 25th and running all Black Friday weekend until Sunday 28th November. It will also be sharing a special discount for Cyber Monday on the 29th. You can subscribe to the newsletter to get the jump on any updates.
Several members of the Refinery29 team have already admitted to making a beeline for Missoma’s Black Friday event. It’s the perfect opportunity to treat yourself to some beautiful gold jewellery or to stock up on some extra special gifts for loved ones. This year the brand has announced that it is offering 25% off everything on site, including best selling collaborations with Lucy Williams and Harris Reed. Even better, the jewellery brand has taken Black Friday as an opportunity to give back. For the past three years, it has partnered with the charity Tree Sisters to help offset its carbon footprint. Last year, for example, Missoma planted a tree for every Black Friday order to aid reforestation. It’s all part of the brand’s goal to plant 1,000,000 trees by 2026.
For 2021, AllSaints are offering 30% off everything. That means savings on the brand’s iconic leather jackets, biker boots and expansive denim edit.
H&M offered 20% across womenswear, mens, kids and home last year, meaning you really can shop for everyone on your Christmas gift list in one place. You can find more information about H&M’s Black Friday event and answers to frequently asked questions here.
For 2020’s Black Friday, Free People held a site-wide 50% offer on some of its best selling styles, including gorgeous, boho-glam party dresses and cosy knits. While the brand has yet to announce anything about its 2021 event, you can sign up for more information via the Free People newsletter.
Looking to update your jewellery box? This year, Mejuri is offering 20% off when you spend £100 or more.
While Selfridges doesn’t technically do Black Friday, they do hold a Christmas Comes Early sale over the same weekend, so we’re including it in this round up. This year Selfridge’s CCE event will go live from November 24, offering up to 20% on selected products in-store and online. That includes designer womenswear, accessories (luxury bags and jewellery), homeware, gifts and beauty. In all, it’s definitely one not to miss!
An & Other Stories sale is always a big event at Refinery29 HQ. For Black Friday last year, we eagerly made use of its 20% off offer, saving on the brand’s knitwear collection, jackets, coats, and boots. While it hasn’t announced anything about the 2021 event, it has hinted at something exciting happening on 26th and 29th November. Sign up here to be first to find out more.
From the hottest, TikTok-approved trends to the coolest loungewear on the high street, boho style homeware to their Vintage & Renewal edit, there’s not much from Urban Outfitters we don’t want to shop right now. Luckily for us, the brand is offering 50% across the site right now!
This year, Whistles is holding a 25% off everything sale, excluding select lines. The brand has already proven one of our favourites for autumn/winter fashion so we can’t wait to get shopping!
Arket is our go-to for high quality, minimalist essentials – the kind you’ll pull out of your wardrobe year-after-year. Their prices do tend to be on the higher side of the high street though, so we always welcome a discount, if available. Last year, Arket decided to opt out of Black Friday for sustainability concerns, choosing instead to hold Christmas and Boxing Day sales; we’re not ruling out a 2021 November event just yet though. Watch this space.
This year, Anthropolgie is offering 25% off almost everything on site when you use the code, JOY. We cannot wait to shop (and save) on their dreamy homeware edit!
You’ll want to bookmark this one, especially if it’s anything like last year’s event. For 2021, Farfetch are offering customers up to 50% off selected lines, plus an extra 20% off at checkout.
We’re big fans of Reformation at R29, from their gorgeous, feminine designs to their more sustainable approach, so the brand’s Black Friday event is always a real treat. For 2021, the brand are offering 25% off all styles from November 24th to 29th – yes, including their iconic newspaper print jeans, wedding guest-perfect Juliette dress and cashmere cami and cardigan set.
This year Zara is holding a special 40% sale across their site and stores, which is sure to include plenty of exciting, new season pieces. The sale begins November 25th, an hour early for app users, followed by their site and then in Zara’s stores on the 26th.
This one is major! For 2021, Net-A-Porter is offering 30% off selected items across the site when you use the code BLACKFRIDAY. This deal starts on Thursday 25th November and runs across the Black Weekend, ending on Cyber Monday (29th November). It’s a chance to make huge savings on iconic designer names, luxury bags and shoes, and Net-A-Porter’s extensive beauty section.
You’ll find 40% off selected styles at Dr Martens this year. Just asking around the Refinery29 office and we have the 1460 Pascal Ziggy Leather Boots in brown and classic 1461 Ziggy Leather Shoes on our lists.
When it comes to Black Friday, Amazon doesn’t play around – this year you’ll find hundreds of amazing deals from Amazon Fashion, like designer jeans under £50 and jewellery and bags under £40.
We’re excited to shop this one – 30% off selected bags, boots and shoes.
We’re big fans of sustainable, London-based brand Monika The Label. This Black Friday they’re offering up to 30% off from Friday 26th to Monday 29th November – their biggest and last sale of the year.
Undeniably, The Outnet is holding one of the best Black Friday sales this year: up to 70% off everything, an additional 25% possible when using the code, BLACKFRIDAY.
Got a wedding lined up next year? Shop and save on your outfit in the Monsoon Black Friday sale: 25% off everything on site and in store.
You can find Very.co.uk’s Black Friday deals here, with great offers on brands like Allsaints, Barbour, The North Face and Levi’s.
Designer fashion and luxury fashion at discount prices? Sign us up! This year you’ll find a whole host of amazing savings at Luisaviaroma, plus an additional 20% at checkout on already discounted items.
Looking for beautiful, quality jewellery and personalised pieces? For Black Friday, you could save up to 25% on Astrid & Miyu’s stunning designs.
From Burberry to Gucci, Jacquemus to Balenciaga, the Harvey Nichols Black Friday event is always a must on our list. This year, the luxury retailer is offering up to 20% on luxury fashion.
Up to 70% off on Karen Millen? Yes please!
For 2021 Swarovski are offering 20% on selected jewellery styles and 40% on selected watches – the perfect chance to save on some of your Christmas gifts this year.
Whether you’re on the hunt for a perfect party dress, new winter walk coat or unique knitwear, ALEXACHUNG should definitely be on your Black Friday list. This year they’re offering 30% off on everything.
For 2021 Ghost are holding a Black Friday discount up to 50% on select lines. That’s our Christmas party look sorted!
This year for Black Friday, sustainable brand RNW STUDIO are doing things a little differently – they’re offering 25% off their current collection with the stipulation that customers donate one item of their own to charity. They’re asking customers to use the tag #RNWGREENFRIDAY on Instagram to show their donation, tagging the brand for an extra special thank you shout out DM from RNW STUDIO. It’s a more sustainable approach to a day that often encourages unnecessary spending and impulse shopping. You can find out more about the brand’s other more green approaches to fashion here.
Oasis has been another of our favourites for autumn/winter trends. This year, we’re planning to make some major savings on new season trends – right now they have discounts up to 70% off everything (plus outerwear from £35 and knits from £20).
L.K. Bennett are taking 20% off everything in this year’s Black Friday event.
With brands like Rixo, Acne Studios, Ganni and Paloma Wool in its stable, we are definitely shopping the Liberty London Black Friday sale. This year, you’ll find up to 30% off luxury womenswear.
We’re excited to save on Uniqlo’s quality puffer jackets, cashmere knits and work-ready separates, you’ll find all their offers here – running from November 25th to December 1st.
There’s nothing better than securing a RIXO party dress, apart from securing said dress with a discount! This year the brand are offering 25% off select styles, including party, everyday and outerwear.
From now through November 29, you’ll find that everything on site has 20% off, including both women’s wear, bed and bath.
Together with their sister brand, maternity label Isabella Oliver, Baukjen will be donating 100% of their profits between two charities, running over the four day cyber shopping weekend. These will be environmental charity, World Land Trust and women’s safety charity, Strut Safe.
Jewellery brand Lily & Roo is offering 25% off everything on site this Black Friday.
Shopping for Christmas gifts? From November 23rd to December 1st you’ll get 50% off selected lingerie styles and 30% off all satin pyjamas at Bluebella.
With 15% off site wide with the code KINNBF15 from the 22nd November to 28th, we’ll be heading to Kinn Studio for our Christmas gifting (offer does not apply to Vow or custom pieces).
Black Friday starts early at Oliver Bonas, running from November 20th to November 25th with various offers in store and online. For Black Friday itself though, the retailer is offering up to 40% across their women’s wear, accessories and home ware.
For the first time ever, Lucy & Yak are offering up to 40% on select styles, including their iconic dungarees. Better yet, 10% of all their sales between Black Friday and Cyber Monday will be donated to the Fior Di Loto school and foundation in Pushkar, North India.
Luxury vegan accessories brand MASHU aren’t holding a sale per se, but we were keen to include them in our round up as they are one of the few brands actually giving back Black Friday. From November 22nd to 29th, they’ll be donating 15% of all sales to Cool Earth – a non-profit organisation that works with forests and their communities to halt deforestation and climate change.
Refinery29’s selection is purely editorial and independently chosen – we only feature items we love! As part of our business model we do work with affiliates; if you directly purchase something from a link on this article, we may earn a small amount of commission. Transparency is important to us at Refinery29, if you have any questions please reach out to us.
Like what you see? How about some more R29 goodness, right here?