Ashley Graham's unretouched swimsuit campaign is a game changer

·Lifestyle & Features Editor

Ashley Graham’s latest swimsuit campaign is paparazzi friendly.

The 30-year-old model is launching “Power of Paparazzi,” a new swimsuit campaign featuring unretouched paparazzi-style photos to promote her new collection for Swimsuits For All.

<em>Image via Twitter</em>
Image via Twitter
<em>Ashley Graham for Swimsuits For All. Image via Instagram</em>
Ashley Graham for Swimsuits For All. Image via Instagram

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The new collection for the size-inclusive brand features a wide range of stylish swimsuits. From bikinis to one-pieces, the line is available in sizes 4-22, with each piece retailing for under $120 USD.

<em>Ashley Graham goes unretouched for new campaign. Image via Instagram.</em>
Ashley Graham goes unretouched for new campaign. Image via Instagram.

In a statement, Graham shared a positive message of body positivity and self love.

“This campaign is different than any other I have worked on throughout my entire career,” she said. “I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”

<em>Image via Twitter</em>
Image via Twitter

Graham headed to Miami to shoot the sexy new campaign which was inspired by Miami’s 1920s style art and architecture. The nine-piece offering features lots of geometric patterns, cut-outs and mesh details.

The game-changing campaign is another step in the right direction to debunk the myth that everybody must have a perfect body to be considered beautiful. The star power Graham brings to this campaign helps normalize body diversity and helps bridge the gap between “us” and “them” created by other fashion brands.

Ashley Graham’s latest campaign for Swimsuits For All
Ashley Graham’s latest campaign for Swimsuits For All

Often, inclusive campaigns feature “real women” suggesting that real women can never attain the level of fame or desire as some of the biggest names in fashion. However, with Graham front and centre in the fight for inclusiveness, women (and men) can finally see that all subjects of fashion or swimsuit campaigns are manipulated to create an unattainable but marketable version of the perfect body.

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The “us” is all women – the “them” is the machine that until now, believed we desired perfection. Graham’s latest campaign is proof that brands are listening to women’s and other marginalized communities demands for inclusiveness and representation. Hopefully, other companies will follow suit.

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