On Thursday, the 34-year-old took to Instagram to introduce her exclusive lingerie collection with the Canadian-based brand to her more than 17.9 million followers. The model called the upcoming launch Knix's "sexiest" collection to date — and Graham's "most personal."
"I wanted all these pieces to be so beautiful you WANT to show off your straps," Graham wrote in the caption that showcased the collaboration, which is set to launch on May 19.
The model also posted a video where she posed up a storm in a black bra and underwear set from the collection, less than four months after giving birth to her twin sons, Malachi and Roman.
While the brand is known for its size-inclusive pieces and leak-proof period underwear, Graham's collection of bras, panties and bodysuits will take Knix in a different direction creatively.
While the new line doesn’t skimp on functionality, Graham used her years of experience to create a "fashion-forward" collection for women everywhere.
“I’d designed capsules before, and I have had such a history with lingerie throughout my 20-year career,” she told Vogue in an exclusive interview about the collaboration. “Because of those experiences, I wasn’t necessarily focused on the number of bras vs. bodysuits. What I got nit-picky about were the colours and the silhouettes."
"I wanted this to be universal, for all the pieces to be beautiful so that no one minds if their strap shows. We started by putting together a gorgeous inspiration board, and the team at Knix just nailed it," she added.
In an earlier post celebrating the collection, the model put her curves on display in a sheer copper bra with a pair of matching figure-hugging high-waisted underwear. In the glamorous photo, Graham proudly shows off her postpartum figure, including stretch marks on her stomach and thighs.
Fans were quick to praise the collaboration, commending Graham for creating pieces that are both functional and sexy for all body types.
"You're stunning and I love the collection," a fan wrote. "This is for all bodies. I'm so stoked for this!"
"I love that this is a collection for real women's bodies, that we can wear proudly every day. Thank you for your constant confidence boost and inspiration," commented another.
"I've never been more excited for a collab in my life!" said another. "Thank you for making something that's really gorgeous and sultry but also practical."
The pieces in the collection are sleek and sexy, and according to Vogue, "there are no bulky underwires or frilly lace details within the lineup. Instead, it’s filled with soft-tone pastel bras and sleek bodysuits in a luxe micro modal fabric."
"People want to invest in something that makes them feel good when they wear it," said Graham. “After the last few years where we’ve all spent so much time lounging, we’ve gotten used to comfort, but now that we’re heading back out and reentering the world, it isn’t the sole concern."
"Ultimately, the goal is to provide women with something that makes them feel like their best selves, allows them to feel inspired," she added.