Asda has announced that it is bringing a ‘sustainability store’ to the Middleton branch in May 2020.
The store in Leeds will have a section where shoppers can fill their own reusable containers with products, such as Asda’s own-brand pasta, rice and coffee, as well as Kellogg’s cereal and PG Tip teabags.
As well as the refill stations, the store will also sell bouquets of flowers with no plastic wrapping, and loose produce, such as cucumbers and mushrooms without plastic packaging.
Customers will be asked to give their feedback on the scheme so Asda can decide if this could be rolled out across more stores.
Asda's chief executive Roger Burnley said: “We’re on an ongoing quest to remove and reduce the amount of plastic in our business and to find new ways to help our customers to reuse and refill our products.
“It’s a journey we can’t go on alone, which is why we invited our suppliers to innovate with us and I’m delighted that household names like Kellogg’s and Unilever have joined us in testing new ideas and approaches to sustainability at our Middleton store.
“Over the coming weeks and months, we will be testing and learning from the customers in Middleton to understand how we can reduce our environmental impacts whilst still maintaining the great service and quality our customers demand.”
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