People are queuing up for up to two hours to spend just a minute in an art installation room.
We’ve all heard of seven minutes in heaven, but one 90-year-old Japanese artist promises New York’s art fans a 60 second experience worth queuing up for hours for.
Yayoi Kusama’s infinity mirror room is the piece de resistance in her “Every Day I Pray For Love” exhibition which is at the David Zwirner gallery.
She has previously done such installations before, including for her “Life is the Heart of the Rainbow” exhibition in Singapore in 2017, and has become known for the popular (and highly-Instagrammable) installations.
A video shared by Bloomberg’s TicToc platform portrays the incredible experience, together with the exhibition’s other offerings, which include a floor installation made up of reflective pieces.
Yayoi Kusama isn't slowing down at age 90.— Bloomberg TicToc (@tictoc) November 11, 2019
The Japanese artist's latest exhibition could have New Yorkers waiting up to 2 hours to spend a single minute in one of her famous infinity mirror rooms
Read more via @business: https://t.co/OfspknHbvI pic.twitter.com/cccI7pAPpp
Despite the one minute limit, most visitors who have visited the room are declaring on Twitter it is “worth the wait”.
Others offer a handy framework to dividing up your time in the room: 50 seconds to experience it and 10 seconds to take pictures.
Experienced the Infinity Mirrored Room at @TheBroad . Absolutely incredible. Definitely recommend. It was a two hour wait, but you're able to walk around the museum while you wait for them to text you when it's your turn. pic.twitter.com/nDPPYaezio— Brianna Beauchamp (@msbriannagrace) November 11, 2019
It’s worth it. Time yourself. 50sec to take it all in - Zen. Then 10sec for a quick selfie & pic— The Matriarch (@_MrsLockhart) November 11, 2019
definitely worth seeing. pic.twitter.com/0InOMEKDXv— joanna marie 🦋 (@gypsynurse08) November 11, 2019
But, unsurprisingly, some are saying they wished they had more time in the room.
It was so bad in my opinion, waited for hours; 1 minute doesn't give you enough time to appreciate the art, take photos etc. It's art that fits perfectly in today's consumerist society though, smart thinking.— FIX YOUR POSTURE. (@raslji) November 11, 2019
I agree on the 1 min part - I think it was something like 30 seconds here in Seattle. Although I think you're missing the point of her work if you're trying to capture some instagram pics— John Ster (@jhnstr) November 11, 2019
It’s not the only popular tourist attraction which imposes a time limit, however. The Chicago Skydeck imposes a time limit of 60 to 90 seconds on guests visiting its popular Ledge experience.
The room has unsurprisingly proved a big hit on Instagram.
The Broad Museum, where the exhibition was previously housed, shared a proposal which took place in one of Kusama’s Infinity Mirrored Rooms in 2013.
Earlier this year, an Istanbul art installation featuring high heels marked the hundreds of women killed by their partners in domestic violence cases in Turkey last year.
Turkish artist Vahit Tuna has hung 440 pairs of high heels on a building in Istanbul, the country’s capital city, to highlight the national problem of domestic violence.
The open-air art installation is exhibited as part of Yanköşe, a not-for-profit arts platform started in 2017 by Kahve Dünyası, a Turkish coffee chain.
“We wanted everyone passing by the road to see [the work]. This is why we did not want to host the exhibition in a closed area,” artist Tuna told Turkish media, as reported by the Hurriyet Daily News.