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Ariana Grande appears to be about to make a splash in the beauty world.
The 7 Rings singer already has a popular fragrance franchise, with the latest scent, called God Is a Woman, unveiled last month.
However, it seems that Ariana is set to branch out into the cosmetics business too.
Several eagle-eyed fans recently noticed a new Instagram page and website have been set up with the name R.E.M. Beauty, which seemingly refers to a track on her 2018 album, Sweetener.
The account and website feature the brand's logo but do not include any further details, though Ariana's mother Joan Grande does follow the social media page.
In addition, editors at The New York Post's Page Six have reported that R.E.M. Beauty billboards recently began showing up in Times Square.
Back in June, Ariana's legal team also filed trademark requests to cover products relating to "skincare, bodycare, mousse, mists, soufflés, perfumes, shower gels, and bath gels".
The star has not yet commented on the venture.