Apple unveils 2022 Pride watch band

·2-min read
Apple Inc./Cover Images

In celebration of Pride Month this June, Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement.

This year's Pride Edition Sport Loop showcases a colour gradient with the word "pride" woven directly into the band. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.

Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways in which the company stands with, supports, and is proudly made up of the LGBTQ+ community. Members and allies of the LGBTQ+ creative community at Apple were inspired to deliver a new expression of pride through this unique design.

Utilising the comfortable, durable, and adjustable Sport Loop design, Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word "pride" in a cursive style inspired by the original "hello" greeting - displayed on the first Macintosh in 1984 - giving the word a novel, three-dimensional look and feel. The team designed a colour gradient that incorporates the original rainbow colours with those drawn from various pride flags, including light blue, pink, and white, representing transgender and gender-nonconforming individuals, and black and brown, symbolising Black and Latinx communities.

The colours also represent those who are living with or have passed away from HIV/AIDS. Pairing with the band is an all-new 'Pride Threads' watch face, available in white and black backgrounds, which depicts rainbow threads that shape-shift to reflect the time and wrist movements. The threads are interactive too - you can tap individual strands or twist the digital crown to watch them dance. The two bands will be available for purchase from 26 May and are priced at $49.

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