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Apple Music replaces Pepsi as new sponsor of Super Bowl Halftime show

The NFL made the announcement on Sept. 22. We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show, Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, via statement. We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology, Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, via statement.