The housemate, known as the Human Ken Doll, used the slur twice during a conversation with fellow contestants during Friday night’s episode.
But rather than remove him, producers decided just to issue him with a “formal and final” warning in the Diary Room.
Footage was shown of Rodrigo being called in to be reprimanded, where he blamed being excited and drunk for using the word, before saying that he regretted using it.
Big Brother told him his language was “unacceptable” and that if he used it again he would be removed from the house immediately.
However, this course of action was not enough for many viewers, who called for him to be thrown out.
Many also noted that Emily Parr was removed from the house during the first week of the civilian series in 2007 for using the N-word.
Absolute joke that Rodrigo isn't being removed immediately for using the N-word. Big Brother should stick to their precedent (Emily in BB 2007) and get rid #CBB— Jack Wetherill (@JackWetherill) August 17, 2018
Plastic Rodrigo has been there for few hours & dropped the N-word twice?!— Gerry Stergiopoulos (@GerryGreek) August 17, 2018
He was way too comfortable using it, obviously not for the first time!
But @BBUK you removed Emily from my series #BB8 for the SAME word in the middle of the night! Double standards? #CBBUK#CBBpic.twitter.com/oRpVaYYcUn
Does not understand why Rodrigo has not been removed for saying the N -Word not once but twice!!!— Laceyloo]]>🍾😁🇬🇭🤔🙌🏻🇬🇩🇬🇩🇧🇧🇧🇧🌹🏽💚
Why is this word still being "fashionably" used!! UNACCEPTABLE!!!!#CBB