AO Black Friday Deals: What To Expect

Marianna Gould
·3-min read
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Photo credit:

From Delish

A recent study of 2,000 respondents by, found that Brits favourite shopping event is Black Friday. It also found that 19% will be using this Black Friday to do all of their Christmas shopping. While more than 1 in 3 said they will have completed all of their shopping by the end of November. How about that?

And so, it comes as no surprise that AO has already launched its Black Friday deals (we've listed some early birds below).

What Is Black Friday?

Black Friday originates from America, and it marks the start of the post-Thanksgiving sales. Amazon brought the concept over to the UK in 2010 and it has since developed into the biggest shopping event of the year. Most retailers offer discounts of at least 20% over the majority of the weekend.

When Is Black Friday?

This year Black Friday lands on Friday 27 November.

AO's Early Black Friday Deals

Small Appliances:

Large Appliances:


What To Expect This Year

The e-tailer is promising savings for everyone, with everything from TV’s to kitchen gadgets on offer. They're also offering free 100 day returns, next day delivery options and a promise that if the price drops, you can claim the difference back.

If AO's Early Black Friday deals are anything to go by, then we're anticipating some smashing deals for the real thing!

We'll be updating this piece as soon as we spot any deals.

Our Top Tips For Black Friday Shopping

It's no secret how hectic Black Friday can be, and with a second lockdown planned, it looks like most shopping will be online. But, with online shopping comes the risk of products selling out super fast, websites crashing and impulse buying. So, we've put together a small list of tips to help you stay on top of your game this Black Friday, without spending the entirety of your wages.

  1. Stay informed and do your research.

  2. Compare prices.

  3. Plan where you want to shop.

  4. Set up accounts (e.g. Amazon Prime.)

  5. Use bookmarking to keep track.

  6. Set a budget.

  7. Sign up to newsletters.

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