Ant and Dec spot a hilarious resemblance between one of their Limitless Win contestants and a famous face in a first look at tonight's show.
A clip from the second episode of their new ITV gameshow, due to air tonight (Saturday), sees the pair point out an unexpected link between the player and the question they have just asked.
Father and daughter Phil and Abbie from Pontypridd are one of the pairs of contestants hoping to walk away with a hefty jackpot and are asked to estimate the length of a tube of Pringles to the nearest centimetre.
Watch: Ant and Dec point out hilarious Limitless Win contestant resemblance
But as Phil, 61, and Abbie, 32, deliberate about the answer, Ant and Dec see a funny similarity as they realise Phil's precisely curled moustache makes him look just like the cartoon man on the logo for the tube of crisps.
Ant whispers: "He looks like the guy!"
Dec, gesturing at the curled moustache, agrees: "He's the man from the Pringles tube!"
Limitless Win, which launched last weekend, is Ant and Dec's first new show in over a decade.
It sees pairs of players hold their nerve to climb a prize money ladder by asking general knowledge questions, with no cap on how much they could win - although if they get a question wrong, they could lose everything.
Last week's big winners were husband and wife Kathryn and Will, an NHS midwife and intensive care doctor, who bagged £500k and chose to give away £50k to charity.
Will, 29, told ITV's Lorraine: "We’ve always given away 10 percent of our salary to charity, so this isn’t going to be any different.
“We’re going to give away at least £50,000 to charities close to our hearts - mental health charities, leukaemia research charities.
“After that we’ll take our family on holiday, buy that campervan we’ve always wanted and buy a house as well.”
Ant and Dec's Limitless Win airs tonight on ITV at 6.30pm.
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